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All Journal HUMANUS : Jurnal Sosiohumaniora Nusantara Jurnal Pengabdian Pasca Unisti (JURDIANPASTI)
Helwa Nur Alfa Laila
Universitas Djuanda
Religion Agriculture, Biological Sciences & Forestry Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Positioning “Gemoy” Prabowo Subianto melalui Media Digital M. Maulana Rizik Sihabudin; Helwa Nur Alfa Laila; Kharisma Kharis; Rismayanti; Riska Siti Fatimah
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 1 (2023): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/dt1m2889

Abstract

This research aims to analyze the transformation of Prabowo Subianto's image from a stern and authoritative figure to a more relaxed and attractive one, focusing on the development of a "gemoy" image ahead of the 2024 Indonesian presidential general election.  Using a qualitative methodology and case study approach, the research collected data through documentation, observation, as well as content and discourse analysis from print, electronic, and online media. The study shows that Prabowo's image change is influenced by the current political dynamics, the evolution of information technology, and the changing preferences of voters, especially the younger generation. The main findings show that Prabowo's positioning strategy through digital media, especially on social media platforms such as Twitter, Instagram, and TikTok, plays a crucial role in shaping a new image that is more relaxed and fun. This research provides insights into how politicians can adapt their image to attract voters, especially from the younger generation, in the digital era. The findings also highlight the importance of digital media in contemporary political campaigns, where it is not only a communication tool but also a strategic instrument in political image formation and management. This research contributes to the understanding of the dynamics of political image formation in Indonesia, providing evidence of how images can be strategically altered to achieve greater resonance with voters in a changing political context.
Pendidikan Karakter Pada Anak Sekolah Dasar Melalui Pendampingan Belajar Sore Ali Alamsyah Kusumadinata; Astrid Sri Wahyuni Sumah; Undang Suryatna; Helwa Nur Alfa Laila
Jurnal Pengabdian Pasca Unisti (JURDIANPASTI) Vol 2 No 1 (2024): Jurnal Pengabdian Pasca Unisti (JURDIANPASTI)
Publisher : Universitas Sjakhyakirti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48093/jurdianpasti.v2i1.189

Abstract

Kegiatan sore dilakukan dalam aktivitas KKN di Desa Sujaharja, Kecamatan Cijeruk, Kabupaten Bogor. Aktivitas mahasiswa dilakukan dengan membangun program berupa karakter yang baik dalam tumbuh kembak anak dengan berbagai program kerja antara lain belajar bermain sore, sosialisasi kebersihan menjaga lingkungan, pendidikan ketauhidan. Tujuan kegiatan adalah meningkatkan kesadaran anak terhadap pendidikan karakter yang berguna bagi masa depannya. Tulisan ini menjelaskan aktivitas KKN tahun 2023 di bulan Juli-Agustus 2023. Metode pelaksanaan dilakukan dengan menentukan sasaran di lingkungan Desa Sukaharja utamanya di taman pendidikan quran, sekolah dan base camp KKN. Kegiatan dilakukan secara partisipatif melibatkan murid dan aktivitas belajar mengajar. Hasil yang dapat dilihat adalah anak memberikan ketertarikan terhadap kegiatan program yang digagas mahasiswa. Kegiatan tersebut memberikan nilai positif untuk tumbuh kembang anak dimana nilai kejujuran, keimanan, toleransi, sportivitas, kemampuan verbal dalam berkomunikasi khususnya komunikasi etika dan pendidikan agama dengan mengenal sifat dan nama Allah SWT serta mengenal ajaran ke Islaman. Kata kunci: Aktivitas belajar, Pendidikan karakter, Program KKN
Co-Authors Ali Alamsyah Kusumadinata Kharisma Kharis M. Maulana Rizik Sihabudin Riska Siti Fatimah Rismayanti Sumah, Astrid Sri Wahyuni Undang Suryatna