Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal HUMANUS : Jurnal Sosiohumaniora Nusantara
Adinda Wulan Novitasari
Universitas Muhammadiyah Jakarta
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Etika Periklanan Pada Media Sosial Instagram di Era Influencer Azharia; Adinda Wulan Novitasari; Adinda Bagesa Priyanda; Daniel Handoko
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 3 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/ycrcy705

Abstract

The development of social media such as Instagram has transformed advertising paradigms with the emergence of influencer marketing. Influencers play a crucial role in shaping consumer opinions and behaviors, leveraging their trust and credibility to promote products in a personal and authentic manner. However, this practice also faces ethical challenges, particularly regarding transparency in marking sponsored content. Regulations and platform initiatives have been introduced to enhance transparency, yet understanding and compliance remain significant issues. This study highlights the need for stricter guidelines and education for influencers to ensure more ethical advertising practices in today's digital age. Keywords: Advertising Ethics; Social Media; Instagram; Influencer
Co-Authors Adinda Bagesa Priyanda Azharia Handoko, Daniel