Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceedings of Femfest International Conference on Economics, Management, and Business
Adzimatinoor Nabila Rahmadania
Department of Management, University of Darussalam Gontor, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Use of Artificial Intelligence in Analyzing Brand Engagement and Customer Experience to Support Sustainability Hamidah Tussifah; Gina Atikah Hasni; Adzimatinoor Nabila Rahmadania
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 2 (2024): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artificial intelligence is highly influential in the economic development of the millennial generation. Brand engagement is strategic in brand building, and as customer expectations continue to rise, improving customer experience has become a challenge for businesses. In this rapid development, businesses must continue to innovate in order to improve their business. The utilization of AI in various aspects of business requires various business strategies in its development. This article aims to analyze the benefits of AI in the context of brand engagement and customer experience to support sustainability. We present a comprehensive literature review on this topic. The results of this study show that Artificial Intelligent has an effect on analyzing brand engagement and customer experience to support sustainability.
Co-Authors Gina Atikah Hasni Hamidah Tussifah