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All Journal Jurnal Mantik Enrichment: Journal of Multidisciplinary Research and Development
Maulita maulita
Politeknik Negeri Samarinda, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Green marketing mix as a catalyst for blue economy development: a strategic analysis in Samarinda Fabiola Bulimasena Luturmas; Herdi Syam; Maulita Maulita
Jurnal Mantik Vol. 10 No. 1 (2026): May : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i1.7178

Abstract

The green marketing mix encompasses environmentally friendly and recyclable marketing activities, including production processes, products, packaging, pricing, distribution, logistics, and promotion. The increasing significance of environmental issues has prompted stakeholders to prioritize sustainability in all systems and products. This approach aligns with the blue economy, which is closely associated with sustainable economic development and aims to ensure that current economic activities do not negatively affect future generations. As a result, future generations can continue to benefit from Indonesia’s abundant natural resources on both land and sea. However, in addressing present needs, environmental sustainability is often overlooked. The Mahakam River, which flows through Samarinda, serves as the city's primary water source and is vital to the community. It also functions as a transportation route for natural resources, particularly coal. This study analyzes the application of the green marketing mix in developing the blue economy in Samarinda, with the objective of increasing public awareness regarding the environmental impacts of economic activities and promoting environmental preservation. A qualitative research method was employed
Development of Clutch Design Using Waste Wood bark, Nuts and Coconut Fiber Etwin Fibrianie Soeprapto; Maulita maulita; Mika Patayang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 9 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i9.241

Abstract

Currently, we often encounter household waste and workshop waste, such as wood shavings, peanut shells and coconut fiber waste. Many studies have raised the topic of composite processing of each of them, but the potential of composite boards from a mixture of the three is not yet known. This study on the processing techniques for the combination of the three materials is needed so that the potential of the material can be explored more. The board was studied for its processing techniques using an experimental approach and qualitative methods. The form of the experiment in the form of physical and mechanical tests was carried out on the composite board, to then conduct further studies on the development of composite board products into women's fashion products in the form of bags through the preliminary design, development and finishing product methods. The results of this study were obtained composite materials of wood powder, peanut shell powder and coconut fiber having a board density of 0.8 gr/cm3 and MOR 2.06 kg/cm2, which means that the density of the particle board has a very low flexural strength and is not suitable for construction boards, but can be used as a material for making women's clutches. With the Preliminary Design, Design Development, and Final Design methods for composite board materials, an elegant clutch design was produced by displaying the distinctiveness of Indonesian culture, Kalimantan motif tumpar embroidery.
Co-Authors Fabiola Bulimasena Luturmas Herdi Syam Mika Patayang Soeprapto, Etwin Fibrianie