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All Journal Jurnal Teknologi dan Mutu Pangan JGHTT
Assegaf, Safira
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Agriculture, Biological Sciences & Forestry Computer Science & IT Other

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Analisis Penerimaan Konsumen Terhadap Jambu Jelly Drink dengan Penambahan Bayam: Analysis of The Acceptance of Jambu Jelly Drink with The Addition Of Spinach Assegaf, Safira; Purnaningsih, Sri; Alasimi, Nadina
Jurnal Teknologi dan Mutu Pangan Vol. 3 No. 2 (2025): JTMP: Jurnal Teknologi dan Mutu Pangan
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/jtmp.v3i2.4721

Abstract

Indonesia as a tropical country has abundant availability of jambu raw materials, thus enabling the development of this product sustainably while supporting the empowerment of local farmers. By being packaged as a healthy and innovative product, jambu jelly drink can contribute to meeting the needs of the domestic and global markets with the addition of spinach, but consumer acceptance of this new product still needs to be analyzed. This study aims to analyze consumer acceptance of jambu jelly drink with added spinach. The method used in this study is the Hedonic Test which includes sensory aspects, including taste, aroma, color, and texture. A total of 30 respondents participated in the sensory evaluation using a structured questionnaire. The results showed that the average scores for taste (4.2) and texture (4.1) were very positive, indicating strong consumer preference. However, the average score for color (3.8) showed less desirable results. Inferential statistical analysis using the t-test showed significant differences between the acceptability of taste and color (p < 0.01) and aroma and color (p < 0.05), indicating that consumers prioritized taste over visual appeal. These findings highlight the potential of guava jelly beverage as a nutritious drink, while indicating the need to improve its visual attributes to increase market acceptance. This study contributes to the development of functional beverages by integrating natural ingredients, which promote health benefits and sensory enjoyment.
The The Contribution of SMEs to Global Food Security Case Study: Traditional Food Assegaf, Safira; Rachmawati, Annisa Noor; Saputro, Hendri Gigih
Journal of Global Hospitality and Tourism Technology Vol. 2 No. 1 (2025): Journal of Global Hospitality and Tourism Technology - June 2025
Publisher : Politeknik NEST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16924215

Abstract

Food security is a multifaceted issue that encompasses the availability, access, utilization, and stability of food sources necessary to maintain a healthy and active life. As defined by the Food and Agriculture Organization (FAO) of the United Nations, food security exists when all people, at all times, have physical, social, and economic access to sufficient, safe, and nutritious food that meets their dietary needs and food preferences for an active and healthy life. Recent trends and studies from 2017 to 2023 have highlighted several key challenges and advancements in the realm of food security. Climate change, for example, has emerged as a significant threat, affecting agricultural productivity and food availability worldwide. This literature review delves into the role of traditional food Small and Medium Enterprises (SMEs) in enhancing food security across various regions and contexts. Through an analysis of multiple studies conducted in different countries, several key themes emerge.
Co-Authors Alasimi, Nadina Hendri Gigih Saputro Purnaningsih, Sri Rachmawati, Annisa Noor