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All Journal Neo Journal of economy and social humanities Jurnal Teknologi dan Mutu Pangan JGHTT
Assegaf, Safira
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Analisis Penerimaan Konsumen Terhadap Jambu Jelly Drink dengan Penambahan Bayam: Analysis of The Acceptance of Jambu Jelly Drink with The Addition Of Spinach Assegaf, Safira; Purnaningsih, Sri; Alasimi, Nadina
Jurnal Teknologi dan Mutu Pangan Vol. 3 No. 2 (2025): JTMP: Jurnal Teknologi dan Mutu Pangan
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/jtmp.v3i2.4721

Abstract

Indonesia as a tropical country has abundant availability of jambu raw materials, thus enabling the development of this product sustainably while supporting the empowerment of local farmers. By being packaged as a healthy and innovative product, jambu jelly drink can contribute to meeting the needs of the domestic and global markets with the addition of spinach, but consumer acceptance of this new product still needs to be analyzed. This study aims to analyze consumer acceptance of jambu jelly drink with added spinach. The method used in this study is the Hedonic Test which includes sensory aspects, including taste, aroma, color, and texture. A total of 30 respondents participated in the sensory evaluation using a structured questionnaire. The results showed that the average scores for taste (4.2) and texture (4.1) were very positive, indicating strong consumer preference. However, the average score for color (3.8) showed less desirable results. Inferential statistical analysis using the t-test showed significant differences between the acceptability of taste and color (p < 0.01) and aroma and color (p < 0.05), indicating that consumers prioritized taste over visual appeal. These findings highlight the potential of guava jelly beverage as a nutritious drink, while indicating the need to improve its visual attributes to increase market acceptance. This study contributes to the development of functional beverages by integrating natural ingredients, which promote health benefits and sensory enjoyment.
The The Contribution of SMEs to Global Food Security Case Study: Traditional Food Assegaf, Safira; Rachmawati, Annisa Noor; Saputro, Hendri Gigih
Journal of Global Hospitality and Tourism Technology Vol. 2 No. 1 (2025): Journal of Global Hospitality and Tourism Technology - June 2025
Publisher : Politeknik NEST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16924215

Abstract

Food security is a multifaceted issue that encompasses the availability, access, utilization, and stability of food sources necessary to maintain a healthy and active life. As defined by the Food and Agriculture Organization (FAO) of the United Nations, food security exists when all people, at all times, have physical, social, and economic access to sufficient, safe, and nutritious food that meets their dietary needs and food preferences for an active and healthy life. Recent trends and studies from 2017 to 2023 have highlighted several key challenges and advancements in the realm of food security. Climate change, for example, has emerged as a significant threat, affecting agricultural productivity and food availability worldwide. This literature review delves into the role of traditional food Small and Medium Enterprises (SMEs) in enhancing food security across various regions and contexts. Through an analysis of multiple studies conducted in different countries, several key themes emerge.
Psychographic Factors of Millenial Consumers Influenced by MSMEs’ Traditional Food Product Purchase Decisions assegaf, Safira; Irianto , Heru; Mulya Handayani, Sugiharti
Neo Journal of economy and social humanities Vol 1 No 2 (2022): Neo Journal of Economy and Social Humanities, June 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.681 KB) | DOI: 10.56403/nejesh.v1i2.13

Abstract

The goal of this study was to see how psychographic elements from the millennial generation influenced MSMEs' purchasing decisions for traditional food products. Psychographic elements in this study were lifestyle, social class, consumer personality traits, and income. Knowing which of the four variables is the most influential is also important. The sample was taken using survey techniques, and the method employed in this study is descriptive. By purposefully selecting the sample requirements, the research location is Surakarta City. The 400-sample method of determining the sample. Residents of Surakarta aged 21 to 41 years are the sample criterion for the millennial generation. The data analysis approach, on the other hand, was SEM, which was examined with AMOS 22 software. The results of the SEM analysis suggest that the goodness of fit is generally good and may be deemed to meet the model fit, specifically CMIN/Df = 2.85; TLI= 0.97; CFI= 0.98; NFI= 0.97; IFI= 0.98; IFI= 0.98; RMSEA= 0.07; GFI = 0.95 AGFI 0.9. The model's estimation results show that lifestyle influences purchasing decisions (p= 0.00; cr= 5.463), social class influences purchasing decisions (p= 0.00; cr= 1.96) and consumer personality traits influence purchasing decisions (p= 0,00; cr= 13,019), and income influences purchasing decisions (p= 0,00; cr= 12,195). The results of earlier studies are typically supported by the relationship between the variables in this study's structural equation model. The consumer personality character variable has the biggest influence (p = 0.00; cr = 13, 019) on the decision to buy traditional food goods from MSMEs (p = 0.00; cr = 13, 019).
Co-Authors Alasimi, Nadina Hendri Gigih Saputro Irianto , Heru Purnaningsih, Sri Rachmawati, Annisa Noor Sugiharti Mulya Handayani