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All Journal Jurnal Manajemen dan Agribisnis Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal SEPA (Social Economic and Agribusiness Journal) AGROMIX PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) PRIMA: Journal of Community Empowering and Services SEMAR Agrimansion: Agribusiness Management & Extension Jurnal Agristan Agroteksos Procedia of Social Sciences and Humanities Sci-Tech Journal Neo Journal of economy and social humanities Agricultural Socio-Economic Empowerment and Agribusiness Journal Jurnal Ilmu-Ilmu Pertanian

Sugiharti Mulya Handayani

Program Studi Agribisnis, Fakultas Pertanian Universitas Sebelas Maret

Author-ID : 274227

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Agrowisata Berbasis Usahatani Padi Sawah Tradisional Sebagai Edukasi Pertanian ( Studi Kasus Desa Wisata Pentingsari ) Handayani, Sugiharti Mulya
HABITAT Vol 27, No 3 (2016)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Perkembangan pembangunan terutama di kota besar berdampak pada semakin berkurangnya lahan pertanian padi. Kondisi ini membuat generasi muda terutama yang tinggal di kota besar tidak mengenal proses usahatani padi yang berdampak pada sikap kurang menghargai pangan dan petani yang menghasilkannya. Dampak yang lebih mengkhawatirkan adalah semakin menurunnya minat generasi muda dalam pertanian. Saat ini di DIY berkembang agrowisata berbasis usahatani padi sawah tradisional dengan pelajar sebagai pangsa pasarnya. Penelitian ini bertujuan untuk mengkaji potensi agrowisata berbasis usahatani padi sawah tradisional sebagai edukasi pertanian bagi generasi muda dan mengkaji manfaat sosial ekonominya bagi petani dan masyarakat sekitar. Penelitian ini bersifat deskriptif, dan merupakan sebuah studi kasus di Desa Wisata Pentingsari. Pengumpulan data dan informasi dilakukan dengan cara wawancara mendalam (depth intreview) dengan pengelola agrowisata. Hasil kajian menunjukkan bahwa agrowisata berbasis usahatani padi sawah tradisional berpotensi untuk dikembangkan. Hal ini bisa dilihat dari semakin banyaknya wisatawan pelajar yang berkunjung untuk menikmati dan terlibat dalam pengolahan sawah (bajak sawah, tandur, maupun panen). Secara ekonomi, agrowisata berbasis usahatani padi sawah tradisional dapat meningkatkan pendapatan petani dan masyarakat, sedangkan secara sosial budaya, agrowisata ini turut menjaga kelestarian dan kearifan lokal dalam pengelolaan usahatani padi sawah tradisional.

KONTRIBUSI PENDAPATAN AGROWISATA PADI SAWAH TERHADAP PENDAPATAN RUMAH TANGGA PADA BERBAGAI KATEGORI DESA WISATA handayani, sugiharti mulya; Jamhari, Jamhari; Waluyati, Lestari Rahayu; Mulyo, Jangkung Handoyo
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 5, No 1: January-June 2019
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Muhammadiyah Yogyakarta

Tourist village as a new trend of tourism that has been growing rapidly in Yogyakarta. Based on attractiveness, accessibility, facilities, community empowerment, marketing and promotion, institutional, and human resources, tourist villages are devided into growing, developing and developed categories. Wetland rice agrotourism offers attractions in tourist village that leads to increasing income of the perpetrators (main actors, supporting actors, and managers). This descriptive research aimed to compare agro-tourism perpetrators’s income contribution to household income in various categories of tourist village in Yogyakarta. This research was purposively conducted in Gabugan, Pancoh and Pentingsari Village as representation of grow, developed, and advanced tourism villages. The result depicted that the contribution of wetland rice agrotourism to household income of all agro-tourism actors was low in all tourism village categories. This indicates that the wetland rice agro-tourism has not contributed significantly in supporting the domestic economy of the perpetrators. The results of the study show that the advanced tourism villages have a higher contribution of income compared to developing and growing tourism villages.

Tourist village as a new trend of tourism that has been growing rapidly in Yogyakarta. Based on attractiveness, accessibility, facilities, community empowerment, marketing and promotion, institutional, and human resources, tourist villages are devided into growing, developing and developed categories. Wetland rice agrotourism offers attractions in tourist village that leads to increasing income of the perpetrators (main actors, supporting actors, and managers). This descriptive research aimed to compare agro-tourism perpetratorsâ€™s income contribution to household income in various categories of tourist village in Yogyakarta. This research was purposively conducted in Gabugan, Pancoh and Pentingsari Village as representation of grow, developed, and advanced tourism villages. The result depicted that the contribution of wetland rice agrotourism to household income of all agro-tourism actors was low in all tourism village categories. This indicates that the wetland rice agro-tourism has not contributed significantly in supporting the domestic economy of the perpetrators.Â The results of the study show that the advanced tourism villages have a higher contribution of income compared to developing and growing tourism villages.

Diversifikasi Produk Sebagai Strategi Bertahan dan Berkembang di Masa Pandemi Desa Prima Kenanga Sugiharti Mulya Handayani; Endang Siti Rahayu; Heru Irianto; Setyowati Setyowati; Mei Tri Sundari; Fanny Widadie
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 7 No Special-1 (2022): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v7iSpecial-1.2361

Desa Prima is one of the policies of the Ministry of Women’s Empowerment to break the poverty chain and women empowerment through productive economic development. “Kenanga” group is one of the Desa Prima with 21 active members engaged in culinary (81%), handicraft (9.5%), and services (9.5%). During the pandemic, sales are decreasing drastically. Therefore, it is necessary to develop an alternative business to survive and develop. By using FGD (Focus Group Discussion) and the PRA (Participatory Rural Appraisal) method, these service activities aim to provide alternative product diversification. This service provided training in making “pisang sanggan” and “Jadah Wajik” as delivery in “seserahan” ceremony. This training was chosen because it is still relevant to the business field of the participants and can increase selling. The results show that the training increases participants’ understanding, skills, and creativity in making “Pisang sanggan” and “Jadah Wajik” and selling the product 100%.

Analysis of 7P Marketing Mix Factors on Consumer Buying Interests Dodol Kawista Cap Dewa Burung in Rembang District Abdillah Ulfaida Rahmawanti; Sugiharti Mulya Handayani; Setyowati Setyowati
HABITAT Vol. 32 No. 1 (2021): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.1.6

Kawista is a typical plant in Rembang that can be proceseds into food products, known as dodol kawista. MSME Dewa Burung is a business process which processes kawista fruit into dodol to gain higher selling value. This study aims to determine the impact of the marketing mix on consumer buying interests and to determine the variables that have the most dominant effect. The research method used is descriptive and quantitative. Sample selection using accidental sampling method with 100 respondents. The location has chosen by the purposive method. This research used primary and secondary data with observational data collection techniques, interviews, and documentation. The data were analyzed using multiple linear regression analysis using SPSS version 25. The results showed that individually variable products, places, people, processes, and physical evidence had a positive significant relationship on consumerâ€™s buying interests, while price and promotion variables had negative significant relationship. All variables have a significant relationship collectively with consumer buying interests and the most dominant variable in process.

The Analysis of Trading Systems and Disparity of Shallot’s Price in Central Java Province Asy-syahid, Yusuf Syauqi; Rahayu, Endang Siti; Handayani, Sugiharti Mulya
Jurnal Manajemen & Agribisnis Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.3.367

The purpose of this research is to analyze the distribution channel patterns of shallots in Central Java, analyze the efficiency, price spread and share margin in the trading channels and disparities of shallots in Central Java, to determine the effect of prices at the consumer level, the amount of consumption, and the amount of shallot production in the short term and long term against price disparity figures. The data analysis method uses ECM (Error Correlation Model). The results of the analysis show that the red onion commodity trading channel pattern in Central Java has 5 different trading system channels. The shortest shallot commodity trade system channel is on channels III and V, while the longest shallot trade system channel is on channels I and IV. The calculation of marketing margins in Central Java is Rp. 18,800 with a trading system efficiency of 1.16, which means that the marketing is efficient, but the value of the farmer's share of shallot farmers in Central Java Province has a value of 56.16 percent, which means that the value is not efficient. The results of the ECM analysis show that the amount of shallot consumption in Central Java Province in the short and long term has a negative and significant effect on the price disparity of shallots at the farmer level in Central Java Province and is in accordance with the theory and hypothesis. Keywords: shallots, trade system, disparity, efficiency, error correlation model

The Influence of lifestyle, Class of Social, Income and Costumer Personality Character Subjective on Decision to Purchase Traditional Food from UMKM in Millenial Generation : Pengaruh Gaya Hidup, Kelas Sosial, Pendapatan dan Karakter Kepribadian Konsumen Terhadap Keputusan Pembelian Produk Makanan Tradisional UMKM pada Generasi Millenial Safira; Irianto, Heru; Handayani, Sugiharti Mulya
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.174

The globalization crisis experienced by society today due to the corona virus pandemic has an impact on the industrial and business sectors. This is influenced by people who are more introspective of their daily needs expenditures because they are worried about economic issues related to the recession. As a result, people's buying interest has become sluggish which has resulted in many industries, especially UMKM, which are one of the sources of Indonesia's GDP. This study focuses on knowing the purchasing decisions of traditional food products from UMKM. The method used in this research is descriptive by using survey techniques in taking the sample. The research location is in Surakarta City by determining the sample criteria purposively. The method of determining the sample using 150 samples. The sample criteria using the millennial generation are residents of the city of Surakarta aged 21-41 years. Meanwhile, the data collection method used an online questionnaire distributed through social media. The data analysis method uses SEM which is analyzed with AMOS 22 software. The results of the SEM analysis show that the goodness of fit is relatively good and can be considered to meet the model fit, namely with CMIN/Df = 1.301; TLI= 0.981; CFI= 0.989; NFI= 0.935; IFI= 0.989; RFI= 0.923 and RMSEA= 0.045; GFI = 0.938 while for AGFI it has not fulfilled. The estimation results of the model show that purchasing decisions are not influenced by lifestyle (β = 0.063; cr = 2.556), purchasing decisions are influenced by social class (β = 0.265; cr = 6.03) and consumer personality characteristics (β = 0.316; cr = 6.72) and income also affect purchasing decisions (β= 0.33; cr= 7.043). The relationship between the variables of the structural equation model of this study generally supports the results of previous studies, except for the relationship between purchasing decisions and lifestyle.

PENGARUH PROGRAM PETANI MANDIRI TERHADAP PRODUKSI PADI KELOMPOK TANI DI DESA SUMBERTLASEH KECAMATAN DANDER KABUPATEN BOJONEGORO Sugianto, Yaumitdin; Handayani, Sugiharti Mulya; Antriyandarti, Ernoiz
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 1 (2024): Jurnal Agroteksos April 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i1.1035

Penelitian ini bertujuan untuk mengetahui pengaruh program petani mandiri terhadap hasil produksi padi kelompok tani di desa Sumbertlaseh Kecamatan Dander Kabupaten Bojonegoro. Program petani mandiri menjadi prioritas penting dalam upaya meningkatkan hasil produksi padi. peneliti menggunakan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Program Petani Mandiri memiliki pengaruh signifikan terhadap produksi padi, hasil perhitungan menggunakan fungsi produksi padi Cobb-Douglas menunjukkan pengaruh positif antar variabel bebas (X) terhadap variabel terikat (Y), dengan nilai X yang lebih besar dari 1 Faktor-faktor seperti Luas Lahan (X1) sebesar 551, Benih (X2) sebesar 1.409, dan Pupuk (X3) sebesar 1.302, semuanya memiliki signifikansi <0,05. Uji F juga menunjukkan bahwa secara bersama-sama, ketiga variabel tersebut mampu meningkatkan produksi padi baik pada petani penerima Program Petani Mandiri maupun petani non-penerima, dengan nilai F hitung yang signifikan (25.818 dan 17.849, masing-masing > F tabel 2.80) dan nilai Sig <0.05. Kata Kunci: Program petani mandiri, hasil produksi padi.

THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD Afridhianika, Annisa Nugraheni; Harisudin, Mohamad; Handayani, Sugiharti Mulya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12446

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.

Analisis Preferensi Konsumen Terhadap Pembelian Buah Melon di Surakarta Suhita, Cahyaningtyas Putri; Mei Tri Sundari; Sugiharti Mulya Handayani; Desy Setyaningrum
Sci-tech Journal Vol. 4 No. 1 (2025): Sci-Tech Journal (STJ) In Press
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v4i1.611

Melon, especially the Cucumis melo species, is a fruit that is widely favored by the public for various reasons, ranging from its sensory appeal to its nutritional benefits. Melon has various characteristics including variations in shape, fruit weight, net skin lines, skin color, fruit color, flesh texture, water content, aroma, and price. The many variations in attributes in melons that influence consumer preferences for purchasing this melon are the basis for the importance of this study. The total number of respondents in this study was 80 respondents. This study is a study of consumer preferences for purchasing melons in Surakarta. The attributes analyzed in this study are: taste, weight, aroma, fruit texture, fruit color, water content, shape, net skin lines, and price. The data analysis method was carried out by validity testing, reliability testing, analysis using the chi-square method. The results showed that all attributes in this study were said to be significant for consumer preferences for purchasing melons. The sweet taste of melon is the most important attribute in purchasing melons. The fragrant and refreshing aroma typical of melons and the bright orange color of the flesh, and the crunchy texture of the fruit are three important attributes in purchasing melons. Meanwhile, high water content, round fruit shape, weight 1-1.5kg are attributes with a ranking of five to seven in purchasing melons. Net skin lines and melon price are the last attributes, meaning that both attributes are the last considerations in purchasing melons.

Co-Authors Abdillah Ulfaida Rahmawanti Afridhianika, Annisa Nugraheni Assegaf, Safira Asy-syahid, Yusuf Syauqi Desy Setyaningrum Dona Wahyuning Laily Eka Pratiwi Endang Siti Rahayu Endang Siti Rahayu Erlyna Wida Riptanti Ernoiz Antriyandarti Fanny Widadie Harisudin, Mohamad Heru Irianto Heru Irianto Heru Irianto HUSNUL AMALIYAH Irianto , Heru Ivana Nurlaila, Ivana Jamhari, Jamhari Jangkung Handoyo Mulyo Kurniawati, Atila Windi Lestari Rahayu Waluyati Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Rachmanindita, Zurinda Adkha Raden Kunto Adi Rina Agustina Safira Setyaningrum Ariviani Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Sugeng Purwanto Sugeng Purwanto Sugianto, Yaumitdin Suhita, Cahyaningtyas Putri Suprapti Supardi Suprapti Supardi Susi Wuri Ani Umi Barokah umi barokah Wiwit Rahayu

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