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All Journal Jurnal EK dan BI International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Lubis, Putri Safa Aulia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATAN PENJUALAN PISANG PASIR MANDHELING DI APLIKASI GO-FOOD Safinka, Anggraini; Ritonga, Muhammad Hanafi; Lubis, Putri Safa Aulia; Rahmah, Raisa Aulia; Wulandari, Sari
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1893

Abstract

Go-food merupakan layanan pesan-antar makanan layaknya pesan-antar di sebuah tempat kuliner. Go-Food dapat menjadi solusi bagi para pebisnis yang memiliki keterbatasan budget saat memulai usahanya. Penelitian ini bertujuan untuk menganalisis strategi yang tepat untuk meningkatkan penjualan Pisang Pasir Mandheling, sehingga dapat menjadi acuan bagi para pelaku usaha dalam memaksimalkan potensi penjualan di aplikasi pesan-antar makanan. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Berdasarkan hasil penelitian dapat disimpulkan bahwa strategi pemasaran yang dilakukan oleh pisang Pasir Mandheling di aplikasi Go-Food memberikan dampak terhadap tingkat penjualan produknya. Strategi pemasaran yang mereka lakukan yaitu dengan melakukan strategi promosi, melakukan promosi melalui media sosial, dan memberikan diskon di aplikasi Go-Food.
Determinants of the Use of Cashless Transactions in Culinary MSME Consumers in Tebing Tinggi City Lubis, Putri Safa Aulia; Atika; Inayah, Nurul
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 1 (2025): IJMESH
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i1.3575

Abstract

Multiple linear regression analysis is one of the quantitative techniques used in this study. The data was processed using SPSS version 22. The population of this study is the people of Tebing Tinggi who use cashless transactions as a payment method for culinary MSMEs. The sample in this study amounted to 96 people. This study aims to find out the convenience, benefits, and digital literacy that affect individually and simultaneously the use of cashless transactions in culinary MSME consumers in the city of Tebing Tinggi. The analysis of the study shows that convenience has a positive and significant influence on the use of cashless transactions. Usefulness also has a positive and significant influence on the use of cashless transactions, while digital literacy has no influence on the use of cashless transactions. Convenience, Usefulness, and Digital Literacy simultaneously affect the use of cashless transactions.
Co-Authors atika Nurul Inayah Rahmah, Raisa Aulia Ritonga, Muhammad Hanafi Safinka, Anggraini Sari Wulandari