Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Management, Economic, and Accounting
Lucky, Intan Diah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pentingnya Media Sosial untuk Menaikkan Pemasaran untuk Usaha UMKM: Studi Kasus Pada Toko Nusantara Legend di Delica Mall, Medan Malay, Irvan; Putra, Rezie Aprianda; Lucky, Intan Diah; Lestari, Julia Evita; Sari, Dina Amara Novita
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.25148

Abstract

Pertumbuhan kegiatan Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki fakta bahwa pelaku UMKM sejauh ini menggunakan sosial media untuk mempromosikan produk atau jasa dan belum memiliki strategi khusus untuk pemasaran digital via sosial media. Dengan menggunakan promosi melalui media sosial lebih mempermudah pembeli untuk beli tidak perlu datang ke toko atau usaha secara langsung. Media sosial merupakan salah satu bentuk komunikasi untuk menyebarluaskam informasi mengenai usaha yang sedang kita jalankan, untuk para konsumen mengetahui usaha yang kita jual baik makanan maupun barang dan memudahkan konsumen untuk membeli barang atau makanan. Dengan sosial media konsumen dari jarak jauh pun bisa membeli barang atau makanan tersebut. Pedagang belum menggunakan media sosial untuk melakukan promosi penjualan padahal untuk rasa tersebut enak dan banyak pembeli sampai menggantri mereka tidak mempromosikan nya melalu sosial media karna ketebatasan tidak mengetahui bermain sosial media. Penjual baju di toko belum menggunakan media sosial untuk mempromosikan baju tersebut padahal dari segi harga tidak terlalu mahal tetapi belum banyak orang yang mengetahui toko tersebut.
The Influence Of Product Quality, Product Design, And Product Variation On Product Innovation In The Store Sm Binjai Bed Sheets Lucky, Intan Diah; Sari , Dian Septiana; Agustin , Roro Rian
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1505

Abstract

This study aims to determine the effect of product quality, product design, and product variation on product innovation at the Sm Sprei Binjai Store. This study used a quantitative method involving 67 respondents. Data collection was carried out using questionnaires. The data obtained were analyzed using statistical formulas, namely by using the normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression analysis with the SPSS Version 23.0 program. The results of this study indicate that t-test, the calculated t value is 10.820, which is greater than the t-table of 1.99 with a significance level of 0.000. Thus, H1 is accepted and H0 is rejected, which means that product quality has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of 2.918, which is greater than the t-table of 1.99 with a significance level of 0.005. Thus, H2 is accepted and H0 is rejected, which means that product design has a positive and partially significant influence on product innovation. The results of the t-test obtained a calculated t value of -0.208, which is smaller than the t-table of 1.99 with a significance level of 0.836. Thus, H3 is rejected and H0 is accepted, which means that product variation does not have a partially significant influence on product innovation. The results of the simultaneous test of the F count value are 82.043 with a significance level of 0.000, so it can be concluded that simultaneously the variables of product quality, product design and product variation have a significant influence on the dependent variable, namely product innovation.
Co-Authors Agustin , Roro Rian Lestari, Julia Evita Malay, Irvan Putra, Rezie Aprianda Sari , Dian Septiana Sari, Dina Amara Novita