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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Syahdanur , Syahdanur
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Economics, Econometrics & Finance

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The Effect of Price, Product Quality, and Advertising on Shoe Purchase Decisions at Al-Shoes Air Tiris Kampar Store Ramadiah, Vivien; Syahdanur , Syahdanur
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3601

Abstract

This study investigates how price, product quality, and promotion impact consumer decisions to purchase shoes at Al-Shoes Air Tiris Kampar Store. This study uses a quantitative approach, and data are collected through questionnaires distributed to participants. In this study, the sample and population consisted of 80 Air Tiris shoe buyers at Al-Shoes store. Sampling was carried out using the non-probability sampling method and the Slovin formula. Primary data were collected directly from respondents through questionnaires distributed to Air Tiris shoe buyers at Al-Shoes store. The results of the t-test show that, with a significance level of ? = 0.05, consumer decisions to purchase AL-Shoes brand Air Tiris footwear at the store are significantly influenced by each variable. The results show that t-count for the price variable is 1.211, the product quality variable is 3.611, and the promotion variable is 0.2199.
Co-Authors Ramadiah, Vivien