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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Ramadiah, Vivien
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Shopee Affiliate Program Terhadap Minat Beli Dan Keputusan Pembelian (Studi Kasus Pada Mahasiswa UIR) Kurniawati, Devi; Saleh, Syamsilasmi; Ramadiah, Vivien
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5543

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Program Afiliasi Shopee terhadap Minat Beli dan Keputusan Pembelian (Studi Kasus pada Mahasiswa UIR). Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian ini adalah mahasiswa UIR yang memiliki media sosial dan pernah melihat Program Afiliasi Shopee. Sampel dalam penelitian sebanyak 255 mahasiswa UIR yang memiliki media sosial dan pernah melihat Program Afiliasi Shopee dimana penentuan sampel menggunakan rumus Hair et al dengan metode Purposive sampling. Data penelitian diolah dengan menggunakan aplikasi smartpls 4. Hasil dari penelitian ini adalah Program Afiliasi Shopee berpengaruh positif dan signifikan terhadap minat beli dan keputusan pembelian.
The Effect of Price, Product Quality, and Advertising on Shoe Purchase Decisions at Al-Shoes Air Tiris Kampar Store Ramadiah, Vivien; Syahdanur , Syahdanur
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3601

Abstract

This study investigates how price, product quality, and promotion impact consumer decisions to purchase shoes at Al-Shoes Air Tiris Kampar Store. This study uses a quantitative approach, and data are collected through questionnaires distributed to participants. In this study, the sample and population consisted of 80 Air Tiris shoe buyers at Al-Shoes store. Sampling was carried out using the non-probability sampling method and the Slovin formula. Primary data were collected directly from respondents through questionnaires distributed to Air Tiris shoe buyers at Al-Shoes store. The results of the t-test show that, with a significance level of ? = 0.05, consumer decisions to purchase AL-Shoes brand Air Tiris footwear at the store are significantly influenced by each variable. The results show that t-count for the price variable is 1.211, the product quality variable is 3.611, and the promotion variable is 0.2199.
Co-Authors Devi Kurniawati Saleh, Syamsilasmi Syahdanur , Syahdanur