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All Journal Journal Analytica Islamica
Khusna, Kuni Farikhal
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Religion Education

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CHARITY CONTENT DEBATE ON SOCIAL MEDIA Khusna, Kuni Farikhal; Al Ihwan, Safaruddin; Qolbi, Rifqi Fajar Atha; Pangesti, Iqlima Dwi; Salsabila, Adinda Titania; Amanda Putri, Sabitha Wahyu; Sambadha, Dicky Bagus; Rofiq, Nur
Journal Analytica Islamica Vol 13, No 2 (2024): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v13i2.20109

Abstract

Charitable content has become an increasingly widespread phenomenon on social media platforms in recent years. This research aims to investigate the factors contributing to the rising popularity of charitable content and its impact on society. The research method used was online surveys involving participants from various backgrounds. The results of the study indicate that charitable content captures public attention because it has high emotional value and the ability to trigger altruistic behavior. Additionally, social media platforms offer a quick and easy way for individuals to spread messages of goodwill and rally support for social causes. However, there are also negative impacts that need to be considered, such as the potential for misuse or concerns about opportunism. This study underscores the importance of responsible management of charitable content by social media users and other relevant parties to maximize its positive impact on society.
Co-Authors Al Ihwan, Safaruddin Amanda Putri, Sabitha Wahyu Pangesti, Iqlima Dwi Qolbi, Rifqi Fajar Atha Rofiq, Nur Salsabila, Adinda Titania Sambadha, Dicky Bagus