Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Kabar Masyarakat Jurnal Bisnis Kreatif dan Inovatif
Rizal Rifai
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penyuluhan Hukum dan Pendampingan Sistem Kemitraan untuk Meningkatkan Kemandirian Kelompok Usaha di Masyarakat Anugrah Haryata Pratama; Rofik Priyanto; Rizal Rifai; Dwi Nur Hidayat
Jurnal Kabar Masyarakat Vol. 3 No. 1 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i1.2957

Abstract

In order to encourage sustainable regional economic growth, the independence of community business groups is very important. The purpose of this initiative is to improve legal literacy, understanding of the partnership system, and independent business management in regional business associations. On November 11, 2024, 25 people participated in this activity for the Berkah Mendo Farmer Group in Banjarnegara Regency. The results of the implementation showed the effectiveness of legal counseling in increasing legal awareness of business actors, so that they were able to understand their rights and obligations in running a business. Partnership system assistance provides useful input in creating fair and sustainable business partnerships, and strengthens the theory of business collaboration that emphasizes the importance of equality and transparency. Theoretical reflection emphasizes that, in accordance with the principle of community empowerment, business organizations can be strengthened through an empowerment approach based on legal literacy and strategic partnership practices. In short, this initiative not only directly affects the independence of business groups but also serves as an example that can be used by other areas with comparable characteristics. It is hoped that by implementing these suggestions, an independent, competitive, and sustainable communal economic ecosystem will be formed.
Pengaruh Digital Marketing dan Customer Relationship Management Digital dalam Meningkatkan Pemasaran Produk Telur di X Kabupaten Pacitan Rizal Rifai; Agus Suyatno; R. Taufik Nur Muftiyanto
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.803

Abstract

This study is driven by the importance of adopting digital-based marketing strategies in the agribusiness sector, particularly in rural areas such as Pacitan Regency. Y, as a local egg farming enterprise, seeks to enhance its marketing effectiveness through the implementation of   Digital Marketing and digital customer relationship management (CRM). The objective of this study is to examine the influence of these two strategies on egg product marketing. This research employed a quantitative correlational approach, with data collected through questionnaires and interviews. The sample consisted of 97 respondents who are consumers of Y. The results show that both   Digital Marketing and digital CRM simultaneously have a significant effect on improving product marketing.   Digital Marketing plays a role in expanding reach and product appeal by utilizing online platforms and targeted advertising, which helps increase product visibility to a broader audience. Meanwhile, digital CRM is effective in building long-term relationships and customer loyalty by providing personalized services, improving customer engagement, and maintaining communication. These findings imply that the integration of both strategies is highly relevant for micro-enterprises to improve competitiveness in the digital era, as they allow businesses to reach a wider market while fostering strong customer connections. This study also contributes to the development of literature on digital agribusiness marketing and serves as a practical reference for business promotion strategies, especially for small-scale enterprises looking to leverage digital tools for growth.
Co-Authors Agus Suyatno Anugrah Haryata Pratama Dwi Nur Hidayat R. Taufik Nur Muftiyanto Rofik Priyanto