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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Frederick Rudy Sentosa Rajagukguk
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences Other

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GREEN FOOD MARKETING AND LOCAL EMPOWERMENT: BRANDING THE LOCAL ECONOMY THROUGH THE FREE NUTRITIOUS MEAL PROGRAM Indra Welly Arifin; Hastuti Handayani Harahap; Frederick Rudy Sentosa Rajagukguk
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.5007

Abstract

This study aims to analyze the role of green food marketing in the Free Nutritious Meal Program (MBG) as an instrument for improving community nutrition while empowering the local economy. The study used a descriptive qualitative approach with a literature review of various studies related to MBG, green marketing, MSMEs, and the latest local food innovations (2020–2025). The results show that the integration of green food marketing principles, product and packaging innovation, and digital transformation can increase the added value, image, and branding of the local economy. MBG not only ensures nutritional fulfillment for schoolchildren, toddlers, and pregnant women but also strengthens MSMEs, farmers, and local businesses through a sustainable supply chain. The developed integrative conceptual model combines nutritional fulfillment, economic empowerment, green marketing, and digitalization, thus creating synergy between public health, local economic growth, and environmental sustainability. These findings serve as the basis for recommendations for the government and stakeholders in optimizing MBG as a holistic and sustainable local development strategy.
NOURISHING THE MIND: INTEGRATING FREE NUTRITIONAL MEAL POLICY WITH PSYCHOLOGICAL DEVELOPMENT AND GREEN HUMAN RESOURCES IN ELEMENTARY SCHOOLS Frederick Rudy Sentosa Rajagukguk; Indra Welly Arifin; Hastuti Handayani Harahap
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.5008

Abstract

The Free Nutritious Meal Program (MBG) is a strategic government policy aimed at improving the nutritional quality of elementary school children while strengthening human resource development from an early age. This study aims to analyze the nutritional status and consumption patterns of elementary school students, examine the influence of MBG on students' psychological development, particularly their concentration on learning, motivation, and school attendance, and evaluate the program's role in shaping healthy eating behaviors and sustainable lifestyle habits from a green human resource perspective. The research approach uses a descriptive qualitative method with literature and policy analysis, supported by empirical findings from previous studies and reports from international institutions. The results show that the Free Nutritious Meal Program contributes positively to improving students' nutritional status and shifting consumption patterns towards healthier ones. In addition, MBG has been shown to support increased concentration on learning, motivation, and school attendance. However, the integration of green human resource values ​​in the implementation of MBG is still not optimal and tends to be partial. Therefore, a holistic and sustainable MBG policy integration model is needed that involves schools, families, and communities. This study concludes that MBG functions not only as a nutritional fulfillment program but also as a strategic instrument for developing green human resources that are healthy, have character, and are sustainable from an early age.
FREE NUTRITIOUS MEALS AS A STRATEGY FOR INCLUSIVE GREEN DEVELOPMENT: SYNERGY OF NUTRITION POLICY, HUMAN RESOURCE DEVELOPMENT, AND POVERTY ALLEVIATION IN INDONESIA Hastuti Handayani Harahap; Frederick Rudy Sentosa Rajagukguk; Indra Welly Arifin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.5009

Abstract

Nutritional inequality and poverty remain structural problems that impact the quality of human resources and sustainable development in Indonesia. The Free Nutritional Meal Program (PMBG) is a strategic government policy aimed not only at improving the nutritional status of the community, particularly children and vulnerable groups, but also at supporting the development of high-quality and competitive human resources. This study aims to analyze the role of PMBG in improving community nutritional status, encouraging human resource development, and realizing synergies between nutrition policies, poverty alleviation, and inclusive green economic development. The research method used is a qualitative approach through literature review of various scientific studies, policy reports, and international publications. The results show that PMBG has great potential to improve the quality of community health and cognition, increase future workforce productivity, and create an economic multiplier effect through the involvement of MSMEs and the sustainable local agricultural sector. However, the implementation of this program also faces challenges, such as budget constraints, cross-sector coordination, and the sustainability of an environmentally friendly food supply chain. Therefore, optimizing PMBG as an inclusive green development strategy requires strengthening governance, integrating cross-sector policies, and active participation of local communities and businesses to provide long-term impacts on human development and the green economy in Indonesia.
Co-Authors Hastuti Handayani Harahap Indra Welly Arifin Nikson Sitindaon