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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Indra Welly Arifin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Social Sciences Other

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Efek Iklan Dan Kesadaran Merek Terhadap Citra Merek Serta Implikasinya Pada Loyalitas Pelanggan Followers Instagram Lemonilo Dita Triana; Winggi Tria Cahya; Sarwoto; Indra Welly Arifin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17298

Abstract

This study aims to determine the Effect of Advertising and Brand Awareness on Brand Image and Its Implications on Customer Loyalty of Lemonilo Instagram Followers. The analysis method used in this study is using instrument tests, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely T tests and Path Analysis. The results of the study indicate that Advertising Affects Lemonilo Brand Image, Brand Awareness Affects Lemonilo Brand Image, Advertising Does Not Affect Lemonilo Customer Loyalty, Brand Awareness Does Not Affect Lemonilo Customer Loyalty, Brand Image Affects Lemonilo Customer Loyalty, Advertising Affects Lemonilo Customer Loyalty With Brand Image as an Intervening Variable, Brand Awareness Affects Lemonilo Customer Loyalty With Brand Image as an Intervening Variable.
MODEL MEDIASI KEPUTUSAN PEMBELIAN GEN Z PADA PELANGGAN KAFE SENANDIKA FIRDAUS: KEPUTUSAN PEMBELIAN GEN Z Leny Kalyana; Nurul Hafizah; Didik Gunawan; Indra Welly Arifin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17418

Abstract

This study uses perceived quality as a mediating variable to determine how lifestyle and reference price influence purchasing decisions of Generation Z consumers at Kafe Senandika Firdaus. 96 Generation Z consumers who have visited Kafe Senandika in the past six months were given a questionnaire as part of the quantitative research methodology. The analytical approach of this study consists of assessing the instrument, namely the validity and reliability tests, and then utilizing SmartPLS version 3.0 to analyze the structural model (inner model) using partial least squares (PLS-SEM). The quality of the model fit, the coefficient of determination (R²), and the indirect effect (mediation) as well as the t-statistic test for hypothesis testing are all included in the structural model. The results of data processing using SmartPLS 3.0 from this study indicate that Lifestyle has a direct positive and significant effect on Purchasing Decisions, Reference Price has a direct positive and significant effect on Purchasing Decisions, perceived quality has a direct positive and significant effect on Purchasing Decisions, Lifestyle has a significant effect on Perceived Quality and Reference Price has a significant effect on Perceived Quality. Furthermore, the results of this study show that lifestyle influences purchasing decisions indirectly through perceived quality and reference prices influence purchasing decisions indirectly through perceived quality.
PENGARUH PERSEPSI KUALITAS DAN PERSEPSI HARGA TERHADAP KEPUASAN SERTA IMPLIKASINYA PADA LOYALITAS PELANGGAN PAKAIAN PRELOVED ONLINE Manullang, Yendina Vinolia; Mawar Anggraeni Sinulingga; Yenni Arfah; Indra Welly Arifin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17484

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kualitas dan persepsi harga terhadap kepuasan serta implikasinya pada loyalitas pelanggan dalam konteks pembelian pakaian preloved secara online. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan SEM (Structural Equation Modeling) melalui software SmartPLS. Sampel penelitian terdiri dari 96 responden Generasi Z di Kota Tebing Tinggi yang dipilih secara acak proporsional. Hasil penelitian menunjukkan bahwa: (1) Persepsi kualitas dan persepsi harga tidak berpengaruh langsung terhadap loyalitas pelanggan; (2) Persepsi kualitas dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan; (3) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan; (4) Kepuasan pelanggan berperan sebagai variabel mediasi yang signifikan dalam hubungan antara persepsi kualitas dan persepsi harga terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa kepuasan pelanggan menjadi faktor kunci dalam membangun loyalitas, sementara persepsi kualitas dan harga lebih berperan dalam menciptakan kepuasan. Implikasi praktis dari penelitian ini adalah pentingnya pelaku bisnis pakaian preloved online untuk fokus pada peningkatan kualitas produk, penetapan harga yang kompetitif, serta strategi pemasaran yang memperkuat kepuasan pelanggan guna mendorong loyalitas jangka panjang.
PENGARUH GENDER DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SCOOPY (Studi Kasus Pada Desa Mekar Sari Kecamatan Laut Tador) Tika Ardhana; Sintia Amelia Saragih; Dedy Dwi Arseto; Indra Welly Arifin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17627

Abstract

This study aims to determine the influence of Gender and Product Design on Purchase Decisions of Scoopy motorcycles in Mekar Sari Village. The research method used is a quantitative approach with SmartPLS version 3.0. Questionnaires were distributed to 96 respondents. The data analysis methods used in this study include the measurement model (outer model), which consists of validity and reliability tests, and the structural model (inner model), which includes the coefficient of determination (r²) and hypothesis testing using the t-test and f-test (simultaneous test). The results from SmartPLS 3.0 in this study indicate that: Gender influences the purchase decision of Scoopy motorcycles in Mekar Sari Village. Design influences the purchase decision of Scoopy motorcycles in Mekar Sari Village. Gender and product design both influence the purchase decision of Scoopy motorcycles in Mekar Sari Village.
Pengaruh Harga Referensi dan Lokasi Terhadap Kepuasan Pelanggan serta Implikasinya Pada Loyalitas Pelanggan UMKM Dimsum Sarah Tebing Tinggi Nugroho, Dhimas; Dwi Aqil Andryan; Dedy Dwi Arseto; Indra Welly Arifin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8895

Abstract

This study aims to determine the effect of reference price and location on customer satisfaction and its implications for customer loyalty of Dimsum Sarah Tebing Tinggi UMKM on Dimsum Sarah Tebing Tinggi customers. The research method used is quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) includes: the coefficient of determination / r-square (r2) and hypothesis testing with the t-statistic test and indirect effect test. The results of Smart PLS 3.0 in this study are Reference Price affects Customer Satisfaction at Dimsum Sarah, Location affects Customer Satisfaction at Dimsum Sarah, Reference Price affects Customer Loyalty at Dimsum Sarah, Location affects Customer Loyalty at Dimsum Sarah, Customer Satisfaction affects Customer Loyalty at Dimsum Sarah, Reference Price has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah, Location has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah.
PENGARUH KUALITAS PELAYANAN DAN E-SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN DIMEDIASI KEPUASAN PELANGGAN PADA KONSUMEN ELHA TRANS INDRAPURA Hafis, Zuraizul; Mohammad Andriansyah; Rakhmawati Purba; Indra Welly Arifin
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 04 (2025): Vol. 5 No. 04 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i04.1498

Abstract

This study aims to determine the influence of service quality and e-service quality on customer loyalty mediated by customer satisfaction in ELHA TRANS INDRAPURA consumers. The research method used is a quantitative method using SmartPLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis methods used in the study are measurement models (outer models), namely validity tests, reliability tests, then structural models (inner models) including: determination coefficient/r-square (r2) and hypothesis testing with t-statistical tests and indirect influence tests. The results of SmartPLS 3.0 in this study are that service quality affects customer satisfaction at ELHA TRANS INDRAPURA, e-service quality affects customer satisfaction at ELHA TRANS INDRAPURA, service quality does not affect customer loyalty at ELHA TRANS INDRAPURA, e-service quality affects customer loyalty at ELHA TRANS INDRAPURA, customer satisfaction does not affect customer loyalty at ELHA TRANS INDRAPURA, customer satisfaction does not affect customer loyalty at ELHA TRANS INDRAPURA, service quality has no effect on customer loyalty with customer satisfaction as an intervening variable in ELHA TRANS INDRAPURA consumers, and e-service quality has no effect on customer loyalty with customer satisfaction as an intervening variable in ELHA TRANS INDRAPURA consumers
THE ROLE OF THE GOVERNMENT IN ASSISTANCE IN THE DEVELOPMENT OF OYSTER MUSHROOM BUSINESSES TO IMPROVE THE ECONOMY OF THE VILLAGE COMMUNITY BLOK 10 DOLOK MASIHUL DISTRICT Hastuti Handayani Harahap; Indra Welly Arifin; Frederick Rudy Sentosa Rajagukguk
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1724

Abstract

This research aims to describe the role of the government in assisting the development of the oyster mushroom business to improve the economy of the village community in Block 10, Dolok Masihul District. This research uses a qualitative method with a case study approach. The data collection method used was observation, interviews, documentation, and the analytical processing technique used was descriptive qualitative. Coordination and Discussion: The PKM team coordinates and discusses with partners to understand their needs and problems in developing the business. Support and attention from various parties, especially related government institutions, is very important for small and medium enterprises (MSMEs) such as these PKM partners. Implementation of the Domas Oyster Mushroom (Jatiramdo) business development strategy is carried out through programs or activities such as increasing the number of special memberships for oyster mushroom farmers, increasing member innovation and creativity, socialization and guidance programs, and purchasing unsold harvests. The implementation of the Domas Oyster Mushroom (Jatiramdo) business development strategy can be said to be successful, the members admitted that there was an increase in knowledge and skills in the agricultural sector, obtained new information about agriculture, and the members became creative and innovative members in terms of processed oyster mushroom products.
POTENTIAL FOR IMPLEMENTING GREEN ECONOMY AND BLUE ECONOMY IN SUSTAINABLE GLOBAL ECONOMY DEVELOPMENT AT THE G20 FORUM WITH CIRCULAR ECONOMY AS NATIONAL ENVIRONMENTAL POLICY Frederick Rudy Sentosa Rajagukguk; Hastuti Handayani Harahap; Indra Welly Arifin
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1725

Abstract

This research aims to describe the potential for implementing the Green Economy and Blue Economy towards Sustainable Global Economic Development at the G20 Forum with Circular Economy as National Environmental Policy. This research is quantitative research using a survey method. The data collection method in this research, the researcher tries to find information related to this discussion in the form of facts, opinions and archival records. The data analysis technique in this research uses Partial Least Square (PLS). The research results of the first hypothesis were accepted that the Green Economy (X1) had an effect on the Circular Economy (Z). The second hypothesis is rejected that the Blue Economy (X2) has no effect on the Circular Economy (Z). The third hypothesis is accepted that the Green Economy (X1) influences the Global Economy (Y). The fourth hypothesis is accepted that the Blue Economy (X2) influences the Global Economy (Y).The fifth hypothesis is accepted that Circular Economy (Z) influences the Global Economy (Y).The sixth hypothesis is accepted that Green Economy (X1) has a significant effect on Global Economy (Y) through Circular Economy (Z). The seventh hypothesis is accepted. Blue Economy (X2) has a significant effect on Global Economy (Y) through Circular Economy (Z).
THE INFLUENCE OF INDIVIDUAL ABILITIES AND INDIVIDUAL CHARACTERISTICS ON THE SERVICE QUALITY OF SERBA JADI DISTRICT OFFICE EMPLOYEES Indra Welly Arifin; Hastuti Handayani Harahap; Frederick Rudy Sentosa Rajagukguk; Nikson Sitindaon
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.309

Abstract

This research aims to determine the influence of individual abilities and individual characteristics on the service quality of employees at the Multipurpose District Office in Serdang Bedagai Regency. The type of research used is quantitative research. The nature of this research is replication. The analytical method used is a multiple linear regression model to determine the direction of the relationship between the independent and dependent variables, whether each variable has a positive or negative relationship. The results of this research testing the first hypothesis are accepted, meaningvariableIndividual Abilitiesinfluentialon the Multipurpose District Office Service Quality variable. The second hypothesis test is accepted, meaningvariableIndividual Characteristicsinfluentialon the Multipurpose District Office Service Quality variable. The third hypothesis test is accepted, meaning the Individual Ability variable and the Individual Characteristics variablehave a joint (simultaneous) effect onService qualityMultipurpose District Office. It is better to hope that the Serdang Bedagai District Office of Serdang Bedagai Regency can better appreciate or appreciate every work that has been completed by its employees, which can be shown by expressions given directly or by rewards for employees in order to improve employee performance.
THE INFLUENCE OF JOB RELATED ANXIETY AND GREEN HUMAN RESOURCE MANAGEMENT PRACTICE ON JOB PERFORMANCE WITH EMPLOYEE BEHAVIOR AS A MEDIATING VARIABLE AT PT SAMATOR GAS INDUSTRI TEBING TINGGI Eryani; Indra Welly Arifin; Kumala Vera Dewi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.404

Abstract

The type of research used is quantitative research, a research method that places greater emphasis on the aspect of objective measurement of social phenomena. The data source used in this research is a primary data source which was directly collected by the researcher from the first source. The data analysis method used by researchers is the Structural Equation Model (SEM) based on Partial Least Square (PLS). Based on the research results, the first hypothesis is that Job Related Anxiety (X1) has a significant influence on the Employee Behavior (Z) variable. The second hypothesis is that Green Human Resource Management Practice (X2) has a significant influence on the Employee Behavior variable (Z). The third hypothesis is that Job Related Anxiety (X1) has a significant influence on the Job Performance variable (Y). The fourth hypothesis is that Green Human Resource Management Practice (X2) has a significant influence on the Job Performance variable (Y). The fifth hypothesis is that Employee Behavior (Z) has a significant influence on the Job Performance (Y) variable. The sixth hypothesis concludes that Employee Behavior (Z) has a positive and significant effect in mediating Job Related Anxiety (X1) on Job Performance (Y). The seventh hypothesis concludes that Employee Behavior (Z) has a positive and significant effect in mediating Green Human Resource Management Practice (X2) on Job Performance (Y).
Co-Authors Dedy Dwi Arseto Didik Gunawan Dita Triana Dwi Aqil Andryan Eryani Frederick Rudy Sentosa Rajagukguk Hafis, Zuraizul Hastuti Handayani Harahap Kumala Vera Dewi Leny Kalyana Manullang, Yendina Vinolia Mawar Anggraeni Sinulingga Mohammad Andriansyah Nikson Sitindaon Nugroho, Dhimas Nurul Hafizah Rakhmawati Purba Sarwoto Sintia Amelia Saragih Tika Ardhana Winggi Tria Cahya Yenni Arfah