Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Nashwa Nabila Kasih
Unknown Affiliation
Humanities Energy Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SIPANGE VILLAGE COMMUNITY EMPOWERMENT THROUGH E-COMMERCE BASED DIGITAL MARKETING PROGRAMME TRAINING M. Fauzan; Delima Sari Lubis; Sugianto; Marliyah; Nashwa Nabila Kasih; Prayogi Kusdino; Sarmiana Batubara; Ari Apryansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.2231

Abstract

The empowerment program for Sipange Village aimed to enhance the local community's digital marketing and e-commerce skills to improve the economic value of their local products. This community service program was driven by the challenge of limited market access for the village's unique offerings, such as recycled metal crafts. The program utilized a participatory approach, involving needs assessments, intensive training, and post-training mentoring. Training sessions focused on introducing basic digital marketing concepts, creating and managing e-commerce accounts, and utilizing social media platforms like Facebook and Instagram for product promotion. The results showed a significant improvement in participants' understanding of digital marketing and their ability to create engaging marketing content. The participants successfully created e-commerce accounts and optimised product descriptions with high-quality visuals. In addition, local sales are expected to increase by 25% within three months, with some products reaching new markets in major cities such as Medan and Jakarta. Challenges faced, such as low digital literacy among older participants and unstable internet access, were overcome through personalised support and collaborative infrastructure development with local governments. The program also fostered collaboration among participants through peer-support networks and encouraged entrepreneurial mindsets, enabling the community to embrace innovation and competitiveness. The initiative aligns with national goals for rural digital transformation and sustainable development by promoting inclusive and sustainable economic growth. With continued support, the Sipange Village model holds potential as a replicable framework for empowering other rural communities through technology-driven marketing strategies.
Co-Authors Ari Apryansyah Delima Sari Lubis M. Fauzan Marliyah Prayogi Kusdino Sarmiana Batubara Sugianto