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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Delima Sari Lubis
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COMMUNITY EMPOWERMENT IN UTILIZING SALAK FRUIT WASTE BY ADOPTING CREATIVE ECONOMIC INDUSTRY IN SITARATOIT VILLAGE Delima Sari Lubis; Rini Hayati; Nur Mutiah; Risna Hairani; Replita; Aliman Syahuri Zein; Sri Meylinda
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2114

Abstract

Salak (Salacca Zalacca) is a tropical fruit horticultural commodity native to Indonesia. It has important nutritional content and benefits for the human body, one of the central areas of salak production in Indonesia is Sitaratoir Village which is located in the West Angkola sub-district of South Tapanuli Regency, North Sumatra Province. Based on data from BPS (Central Statistics Agency), salak production in the West Angkola sub-district is 319,907 quintals (kw), the high amount of salak production makes the area export to other areas in the form of fresh fruit. The weakness of this salak fruit is that it rots easily so it cannot be reused, coupled with the inability of the surrounding community to process salak fruit waste into something of economic value. Therefore, efforts are needed to recycle salak waste based on the creative economy industry through Community Service (PKM). This activity aims to increase the potential of salak waste through utilization into environmentally friendly floor cleaner products as an effort to improve the welfare of the local community. This activity is carried out in several stages, the first is to establish cooperation with local government officials, the second stage is to conduct preliminary tests on product manufacturing, socialization and finally assistance in product processing in the community. The output produced in this PKM activity is a floor cleaner product which is then published in the form of a journal or published in print media.
SIPANGE VILLAGE COMMUNITY EMPOWERMENT THROUGH E-COMMERCE BASED DIGITAL MARKETING PROGRAMME TRAINING M. Fauzan; Delima Sari Lubis; Sugianto; Marliyah; Nashwa Nabila Kasih; Prayogi Kusdino; Sarmiana Batubara; Ari Apryansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.2231

Abstract

The empowerment program for Sipange Village aimed to enhance the local community's digital marketing and e-commerce skills to improve the economic value of their local products. This community service program was driven by the challenge of limited market access for the village's unique offerings, such as recycled metal crafts. The program utilized a participatory approach, involving needs assessments, intensive training, and post-training mentoring. Training sessions focused on introducing basic digital marketing concepts, creating and managing e-commerce accounts, and utilizing social media platforms like Facebook and Instagram for product promotion. The results showed a significant improvement in participants' understanding of digital marketing and their ability to create engaging marketing content. The participants successfully created e-commerce accounts and optimised product descriptions with high-quality visuals. In addition, local sales are expected to increase by 25% within three months, with some products reaching new markets in major cities such as Medan and Jakarta. Challenges faced, such as low digital literacy among older participants and unstable internet access, were overcome through personalised support and collaborative infrastructure development with local governments. The program also fostered collaboration among participants through peer-support networks and encouraged entrepreneurial mindsets, enabling the community to embrace innovation and competitiveness. The initiative aligns with national goals for rural digital transformation and sustainable development by promoting inclusive and sustainable economic growth. With continued support, the Sipange Village model holds potential as a replicable framework for empowering other rural communities through technology-driven marketing strategies.
Co-Authors Aliman Syahuri Zein Ari Apryansyah M. Fauzan Marliyah Nashwa Nabila Kasih Nur Mutiah Prayogi Kusdino Replita Rini Hayati Risna Hairani Sarmiana Batubara Sri Meylinda Sugianto