Garuda - Garba Rujukan Digital

Digital Platform Usage Among Young Graphic Designer as A Shortcut To The Fame: A Case Study on Visual Communication Design Students in Yogyakarta Petrus Gogor Bangsa; Edi Jatmiko; Dwisanto Sayogo
IJCAS (International Journal of Creative and Arts Studies) Vol 9, No 1 (2022): June 2022
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v9i1.6978

The Internet technology has triggered many transformations, including the emergence of digital platforms for graphic design. The rise of digital platforms is hailed as a driver of economic processes and technological innovation. Everyone can benefit greatly from this transformation as it empowers them to build a business online without relying on “offline” intermediaries, whether state or an established corporate without complicated regulations and unnecessary costs. As newcomers to the graphic design business, young graphic designers benefit greatly from this digital platform. They have a great opportunity to independently exhibit and sell their work to clients around the world, something that never happened in the days before the advent of Internet technology. This research aims to show that technological determination can have a very positive impact on those who master it. As a study material, this research uses José van Dijck's platform society theory. This research was conducted in early 2021 on several subjects consisting of Visual Communication Design students in Yogyakarta who run an online graphic design business. The conclusion of this research is that young graphic designers who utilize digital platforms become more visible, high exposure on their work, and zero dependence on intermediaries. This remote working method has now also proven effective as a solution in the midst of difficult circumstances due to the Covid-19 pandemic. Penggunaan Platform Digital di Antara Perancang Grafis Muda sebagai Jalan Pintas Menuju Populer: Studi Kasus pada Mahasiswa Desain Komunikasi Visual di Yogyakarta Abstrak Teknologi internet memicu banyak transformasi, termasuk memunculkan platform digital untuk desain grafis. Kemunculan platform digital digadang-gadang sebagai pendorong proses perekonomian dan inovasi teknologi. Setiap orang bisa mendapatkan keuntungan besar dari transformasi ini karena memberdayakan mereka untuk membangun bisnis secara daring tanpa bergantung pada perantara “offline”, baik itu negara atau perusahaan yang mapan tanpa regulasi yang rumit dan biaya yang tidak perlu. Desainer grafis muda sebagai pendatang baru di dunia bisnis desain grafis mendapatkan keuntungan yang luar biasa dengan adanya platform digital ini. Mereka mempunyai kesempatan besar untuk memamerkan dan menjual karya mereka kepada klien di seluruh dunia secara mandiri, sebuah hal yang tidak pernah terjadi pada masa sebelum kehadiran teknologi internet. Penelitian ini bertujuan untuk menunjukkan bahwa determinasi teknologi dapat berdampak sangat positif bagi mereka yang mampu menguasainya. Sebagai bahan kajian, penelitian ini memakai teori dari José van Dijck tentang masyarakat platform. Penelitian ini dilakukan pada awal tahun 2021 terhadap beberapa subjek yang terdiri dari para mahasiswa Desain Komunikasi Visual di Yogyakarta yang menjalankan bisnis desain grafis secara daring. Kesimpulan penelitian ini adalah bahwa desainer grafis muda yang memanfaatkan platform digital menjadi lebih terlihat karyanya, tingkat eksposur terhadap karya yang tinggi, dan ketergantungan pada pihak lain nol (zero dependence on intermediaries). Cara kerja jarak jauh tersebut kini juga terbukti efektif sebagai salah satu solusi di tengah sulitnya keadaan akibat pandemik covid-19.

Kajian Identitas Visual Video Travel Pariwisata Indonesia "Wonderfull Indonesia: A Visual Journey" Yang Memicu Reaksi Youtuber Mancanegara Dwisanto Sayogo
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 1 (2017): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i1.2

In December 2016, a travel video uploaded on Youtube entitled "Wonderfull Indonesia; A Visual Journey. " the purpose of the video is to increase tourist visitors to Indonesia. The video is able to attract foreign youtuber to the range of 173.226 million viewers until mid-March 2017. In effect, the video prompted the Youtubers to do a video reaction, a trend of evaluating video-based expression of videos that are considered phenomenal video. This research is to find visual identity on a video phenomenon that is able to make thousands of youtubers from around the world doing video reaction. Identity is found by the method of analysis between components that are interconnected, so recognize each of its functions that build up the identity of the video. The specified elements are sourced from the results of interviews with the foreign traveler who understand Indonesia and compare it with the representation of Indonesia who lifted the video. Results from the research found some of the main identity among others, the objects raised by the video traveler is a natural that is still original, There are two central figures are filmmakers and indigenous, each place consists of 2 scenes containing activity and activity result, each of which serves as a transition between scenes and perceptions that seem to invite the audience to interact, and the color used is the dominance of monochromatic color is the color that gives the impression of the effect of giving comfort, as well as unify the interaction between humans with nature.

Analisis Semiotika Iklan TVC “Aku Ingin Pindah Ke MEIKARTA” Az Zahra Rachma Kanadia Tohirin; Dwisanto Sayogo
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 2 (2019): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i2.20

Indonesian population density is not new problems. From new problem, show up another problem. It is used by various parties to provide a profitable solution whether from public or government. Lippo Grup saw its opportunity to build Mega City Meikarta. One promotion ad titled that have made by Lippo Group “Aku Ingin Pindah ke Meikarta’ have got many negative responses from the public. The purpose of this study was to find out the part that reaped controversy. This study uses the theory of semiotic analysis by Roland Barthes to reveal more details and comparative analysis to see the opposite scene. The result, the study found that the controversy in the form of innuendo by audience because the ad does not offer a sollution in real live and too imaginative. Prospective costumers will face the same problem from reality

PENGARUH DESAIN POST INSTAGRAM TERHADAP MINAT PEMBELIAN PRODUK UMKM KEDAI KOPI DI KABUPATEN SLEMAN Prajarini, Dian; Sayogo, Dwisanto
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 7 No. 01 (2021): February 2021
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v7i01.4139

Abstrak Media sosial yang bisa digunakan untuk pemasaran produk adalah Instagram. Dua jenis konten Instagram yaitu foto dan video menarik orang untuk melakukan tindakan like, comment dan share. Perkembangan UMKM Kopi dengan banyaknya usaha yang sama, memerlukan promosi yang baik untuk menarik minat konsumen. Melalui Instagram, UMKM Kopi bisa memasarkan produk mereka. Desain post Instagram memberi pengaruh tersendiri terhadap pelanggan maupun follower mereka salah satunya minat pembelian. Penggunaan foto, ilustrasi, gambar, teks iklan, bahkan video dalam konten Instagram digunakan untuk menarik konsumen. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh desain post Instagram terhadap minat pembelian produk UMKM Kopi di Kabupaten Sleman. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan analisis data menggunakan regresi linier sederhana. Hasil dari penelitian menyatakan bahwa terdapat pengaruh desain feed instagram terhadap minat pembelian produk UMKM Kopi di Kabupaten Sleman. Gambar, warna, copy writing dan call to action merupakan komponen desain post Instagram yang memberikan kontribusi terhadap minat pembelian adalah sebesar 29,4% dan sisanya 70,6% minat pembelian dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Kata Kunci: desain, post, Instagram, UMKM, kopi, Sleman AbstractInstagram is the Social media that can be used for product marketing. Two types of Instagram content that attracted people to like, comment, and share were photos and videos. The development of coffee MSMEs with the same number of businesses requires good promotion to attract consumer interest. Through Instagram, coffee MSMEs can market their products. Instagram feed design has a distinct influence on their customers and followers, one of them is purchase interest. This study aims to determine and analyze the effect of Instagram feed design on the purchase interest of MSMEs Coffee products in the Sleman. The research method used is quantitative methods with data analysis using simple linear regression. The results indicate that there is an effect of Instagram feed design on the interest in purchasing coffee MSME products in Sleman. Image, color, copywriting, and call to action are feed-design components that contribute 29.4% of purchase interest, and the remaining 70.6% of purchase interest influenced by other factors not examined in this study. Keywords: design, post, Instagram, MSMEs, coffee, Sleman

STRATEGI KONSEPTUAL DAN SIMULASI VISUAL AUGMENTED REALITY SEBAGAI MEDIA WAYFINDING DAN EDUKASI BUDAYA DI KAMPUNG NAGA Sayogo, Dwisanto; Sunarmi; Santosa
AKSA: Jurnal Desain Komunikasi Visual Vol. 8 No. 2 (2025): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v8i2.183

This study aims to design a conceptual strategy and visual simulation for the use of Augmented Reality (AR) as a medium for wayfinding and cultural education in Kampung Naga, a traditional village in West Java that strictly preserves its cultural heritage. The lack of spatial and cultural information available to visitors, due to local restrictions on digital infrastructure, highlights the need for an innovative approach that respects local customs. Employing a qualitative-critical method through observation and literature review, this research proposes a simulated AR interface design featuring interactive navigation, culturally integrated non-invasive markers, and educational overlays about local architecture and performing arts such as Terbang Gembrung. The results suggest that a context-aware, adaptive, and non-intrusive AR design can enhance the visitor experience while preserving the authenticity of traditional spaces. This study recommends AR integration as an educational and navigational solution for sustainable and culturally respectful heritage tourism development.

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