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All Journal Jobmark: Journal of Branding and Marketing Communication CONSEN: Indonesian Journal of Community Services and Engagement
Alchoiri, Muhammad Firrizqi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Engineering Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Smart Social Media Use: Digital Strategies to Strengthen Personal Identity and Reputation of Students of SMK Jayawisata 2: Smart Social Media Use: Strategi Digital untuk Memperkuat Identitas dan Reputasi Pribadi Siswa SMK Jayawisata 2 Anggraini, Indri Anggraini; Dewanty, Irma Septuriany; Antasari, M. Rizky; Alchoiri, Muhammad Firrizqi; Saputra, Muhammad Rassya; mountina, Natasya Sarah Mountina; Mihardja, Eli Jamilah; agustini, Prima Mulyasari Agustini
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 1 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i1.1906

Abstract

SMK Jayawisata 2 merupakan sekolah kejuruan yang berfungsi untuk menghasilkan tenaga kerja terampil yang dapat beradaptasi dengan tuntutan kebutuhan dunia kerja. Namun, tidak sedikit dari lulusan SMK Jayawisata 2 yang susah dalam mendapatkan pekerjaan. Berdasarkan observasi awal, siswa-siswi masih mengalami keterbatasan literasi terkait strategi digital untuk memperkuat identitas dan reputasi pribadi melalui media sosial yang sangat dibutuhkan dalam menghadapi dunia kerja pada saat ini. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan wawasan kepada siswa-siswi SMK Jayawisata 2 dalam melakukan pengelolaan media sosial sebagai alat dalam membangun personal branding yang dapat mengembangkan keterampilan. Metode kegiatan berbentuk seminar yang terdiri dari pemaparan materi dan sesi tanya jawab interaktif yang dapat membuka akses informasi kepada peserta. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta yang diukur melalui pre-test dan post-test dengan rata-rata peningkatan pemahaman terhadap materi sebesar 69,5%. Selain itu, hasil review kegiatan menunjukkan tingkat kepuasan yang tinggi dari peserta.
When Kopiko and K-Pop Get Married: Creative Brand Publicity through Drama Series and Beyond Yusdiaana, Deni; Alchoiri, Muhammad Firrizqi; Iswanto, Haifa Firyal
Jobmark: Journal of Branding and Marketing Communication Vol. 7 No. 2 (2026): JOBMARK Vol 7 No 2 (January-June 2026)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v7i2.403

Abstract

Brand and product placement, an increasingly popular marketing strategy, has been masterfully executed by Kopiko, an Indonesian coffee candy brand. This article analyzes how Kopiko successfully implemented a Creative Brand Publicity (CBP) strategy through product placement in the Korean drama Vincenzo. With a descriptive-qualitative approach and case study method, this study found how Kopiko leveraged the drama's popularity to increase brand awareness and expand its reach to international markets. Data was collected through in-depth document searches of news, articles, Kopiko marketing materials, and related social media content. Additionally, digital documentation in the form of screenshots of scenes featuring Kopiko products in the drama was also analyzed. Kopiko seamlessly integrated its product into Vicenzo's storyline, creating compelling brand exposure without disrupting the viewing experience. This strategy has not only increased Kopiko brand awareness and drove sales, especially in international markets, but also serves as a testament to the success of innovative brand marketing strategies seeking to expand market reach and strengthen brand image.
Co-Authors agustini, Prima Mulyasari Agustini Anggraini, Indri Anggraini Antasari, M. Rizky Dewanty, Irma Septuriany Eli Jamilah Mihardja Iswanto, Haifa Firyal mountina, Natasya Sarah Mountina Saputra, Muhammad Rassya Yusdiaana, Deni