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All Journal Dharma Ekonomi Jurnal Riset Manajemen
Enia Fadila Sitakar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Kontribusi Etika, Keberlanjutan dan Tanggung Jawab Sosial dalam Dunia Bisnis Internasional Hendra Ibrahim; Rizky Azura; Enia Fadila Sitakar
Dharma Ekonomi Vol. 31 No. 2 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i2.128

Abstract

This research aims to analyze the contribution of business ethics, sustainability, and corporate social responsibility (CSR) in international business. Using a descriptive qualitative method based on literature study, this research explores various literatures from scientific journals, academic books, and sustainability reports of global companies and organizations. The results show that business ethics play a role in building corporate reputation, maintaining stakeholder trust, and ensuring fair and transparent business practices. Sustainability is a key aspect of international business operations, especially in the face of global challenges such as climate change, resource exploitation, and social inequality. Meanwhile, the implementation of CSR in international business not only improves the company's image but also has a positive impact on society and the environment, in line with the Triple Bottom Line concept (people, planet, profit). In addition to the benefits, this study also identifies challenges in the implementation of business ethics, sustainability and CSR, such as regulatory differences between countries and the complexity of balancing economic and social interests. Therefore, companies are expected to integrate these principles into their business strategies to achieve long-term sustainability and meet the demands of a global market that increasingly emphasizes ethical and responsible business practices.
Pemanfaatan Media Sosial dalam Pemasaran UMKM Produk di Pulo Brayan Bengkel Wida Yustika; Rizky Azura; Fadia Anisa; Enia Fadila Sitakar; M. Arief Rahmadiansyah Purba; Fitri Hayati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2941

Abstract

In the digital era, social media plays a crucial role in supporting micro, small and medium enterprises (MSMEs) in Indonesia, particularly in Pulo Brayan Bengkel. This study aims to explore how MSMEs in the area utilize social media as an effective marketing tool. The method used is qualitative research with data collection through an online questionnaire involving 30 MSME respondents. MSME respondents. The results showed that the majority of MSME players are young, with diverse business types, especially in the beverage sector. Social media, especially Instagram and TikTok, were chosen as marketing strategies due to their ease of access and low cost. Although MSME players face challenges in terms of technical understanding and fierce competition, the use of social media is proven to increase product visibility, expand market reach, and strengthen relationships with customers. By optimally utilizing social media, MSMEs in Pulo Brayan Bengkel can improve their competitiveness and business sustainability in an increasingly competitive global market.
Co-Authors Fadia Anisa Fitri Hayati Hendra Ibrahim M. Arief Rahmadiansyah Purba Rizky Azura Wida Yustika