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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Riset Manajemen
Fadia Anisa
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Decision Sciences, Operations Research & Management Social Sciences Other

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Pemanfaatan Media Sosial dalam Pemasaran UMKM Produk di Pulo Brayan Bengkel Wida Yustika; Rizky Azura; Fadia Anisa; Enia Fadila Sitakar; M. Arief Rahmadiansyah Purba; Fitri Hayati
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2941

Abstract

In the digital era, social media plays a crucial role in supporting micro, small and medium enterprises (MSMEs) in Indonesia, particularly in Pulo Brayan Bengkel. This study aims to explore how MSMEs in the area utilize social media as an effective marketing tool. The method used is qualitative research with data collection through an online questionnaire involving 30 MSME respondents. MSME respondents. The results showed that the majority of MSME players are young, with diverse business types, especially in the beverage sector. Social media, especially Instagram and TikTok, were chosen as marketing strategies due to their ease of access and low cost. Although MSME players face challenges in terms of technical understanding and fierce competition, the use of social media is proven to increase product visibility, expand market reach, and strengthen relationships with customers. By optimally utilizing social media, MSMEs in Pulo Brayan Bengkel can improve their competitiveness and business sustainability in an increasingly competitive global market.
Partisipasi Mahasiswa KKN dalam Penyusunan Data Pemetaan Jalan sebagai Upaya Pembangunan Berkelanjutan di Kampung Kelam Pagi Sigit Maryanto; Leo Anaris Sakti; Agung Dewana Firda; Andri Joshua Damian; Elvia Putri Ayu Anggraini; Fadia Anisa; Indah Dwi Lestari; Nadia Ardiyanti; Nikmatul Maula; Reza Ariyanto; Rihadatul Aisy; Dios Sarkity
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.837

Abstract

Kampung Kelam Pagi, Dompak Village, focused on mapping the local road network as a foundation for sustainable development planning. The data collection process combined observation, interviews, and digital recording, resulting in both technical data (such as road length, width, and condition) and social data (including road naming conventions and patterns of community usage). The findings indicate notable disparities in infrastructure quality, with main roads mostly paved, while smaller neighborhood roads remain unpaved and lack adequate street lighting. This disparity in infrastructure quality highlights the need for targeted interventions to address the basic infrastructure needs of the community. In addition, the study emphasizes the importance of community involvement in the mapping process, which not only strengthened the social value of the maps but also fostered collective awareness of the importance of spatial data in village development. The discussion further underscores that local data availability is crucial for more participatory, inclusive, and community-oriented village planning, where decisions are based on accurate, locally sourced information. This study demonstrates that KKN activities do more than just provide technical data; they also help reinforce social capacity, empowering local communities to actively contribute to sustainable development efforts. Ultimately, such initiatives contribute to creating more resilient and well-informed communities that can participate in and benefit from development planning.
Co-Authors Agung Dewana Firda Andri Joshua Damian Dios Sarkity Elvia Putri Ayu Anggraini Enia Fadila Sitakar Fitri Hayati Indah Dwi Lestari Leo Anaris Sakti M. Arief Rahmadiansyah Purba Nadia Ardiyanti Nikmatul Maula Reza Ariyanto Rihadatul Aisy Rizky Azura Sigit Maryanto Wida Yustika