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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics, Business and Innovation Research
Hadi Sugiyanto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Service Quality and Price on Consumer Satisfaction at Okinawa Sushi Pakuwon Mall Surabaya City Rhiza Aurillia Rachmawati; Damajanti Sri Lestari; Hadi Sugiyanto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

Competition in the restaurant industry is getting tighter, especially in premium shopping centers such as Pakuwon Mall, Surabaya. This research aims to analyze the influence of service quality and price on consumer satisfaction at Okinawa Sushi. The research method used was quantitative with a causal approach, involving 100 respondents using a purposive sampling technique. Data analysis was carried out using multiple linear regression tests. The research results show that service quality and price have a significant effect on consumer satisfaction, both partially and simultaneously. Apart from that, the price variable has a more dominant influence compared to service quality. These findings provide implications for restaurant management in improving service strategies and pricing policies to maintain customer loyalty in the premium restaurant segment.
Pengaruh Penataan Produk dan Brand Image Terhadap Impulse Buying di Superindo Menur Surabaya Hestin Rinda; Liling Listyawati; Hadi Sugiyanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5662

Abstract

This study aims to find out and analyze the influence of product structuring and Brand Image on Impulse Buying in Superindo Menur Surabaya. The variables used in this study are independent variables (X) and dependent variables (Y). The independent variables in this study are product structuring (X1) and Brand Image (X2), while the dependent variable (Y) is Impulse Buying In this study, a quantitative approach is used by collecting data through questionnaires, library studies, and documentation. The population used is all consumers who have made a purchase at Superindo Menur Surabaya at least once. Using a sampling technique, namely a non-probability technique with a purposive sampling method with the following criteria: consumers, both men and women aged 18-50 years who are in the city of Surabaya, have visited at least one time at Superindo Menur Surabaya. The data in this study were tested using validity tests, reliability tests, classical assumption tests, multiple linear regressions, and hypotheses. The results of this study show that product structuring has a significant effect on impulse buying, brand image has a significant effect on impulse buying, product structuring and brand image have a significant effect together on impulse buying in Superindo Menur Surabaya.
Co-Authors Damajanti Sri Lestari Hestin Rinda Liling Listyawati Rhiza Aurillia Rachmawati