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INOVASI PENGEMBANGAN LAYANAN DENTAL CENTER DAN IMUNISASI CENTER PUKESMAS. Amirul Mustofa; Sri Roekminiati; Damajanti Sri Lestari
Jurnal Penelitian Administrasi Publik Vol 2 No 1 (2020): Public Administration Journal of Research
Publisher : Prodi Ilmu Administrasi Negara Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/paj.v2i1.23

Abstract

Public services in the health sector carried out by the puskesmas have yet to meet the most public service needs in the working area. This is since up to this study the puskesmas had not yet determined the priority scale of services. The other side is that the infrastructure and infrastructure owned are still limited. In this connection, the purpose of this study is to identify the needs of patients or the community to obtain health services that are the most common needs of the community. Furthermore, based on these data, service innovation is formulated to become the need for public health services as a form of service based on local wisdom. This research was conducted using qualitative methods, and data obtained through interviews, observations, and documents. This research results that health services in north ponorogo health center need to be changed and innovations based on local potential, so that the health center becomes a dental center service and immunization center service.
Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pengguna Jasa pada Limajari Reflexology Cabang Dharmahusada Surabaya Miranti Ayu Lupitasari Hermanto; Damajanti Sri Lestari; Anita Asnawi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.5535

Abstract

This study aims to determine the effect of servicei quality and company imagei on seirvicei useir satisfaction at limajari reifleixology dharmahusada Surabaya branch both partially and simultaneiously.Reiseiarch is quantitativei with a causal approach. Thei population in this study weirei all customeirs who had donei treiatmeint at Limajari Reifleixology, dharmahusada Surabaya branch at leiast oncei, thei samplei sizei was 100 reispondeints who had beiein distributeid through queistionnaireis. This study useis simplei random sampling teichniqueis in colleicting reispondeints and useis thei Cochran formula in deiteirmining thei samplei beicausei thei population in this study in thei following month is unknown. Furtheirmorei, thei data weirei analyzeid using instrumeint teists, classical assumption teists, multiplei lineiar reigreission teists, F teists, t teists, and coeifficieint of deiteirmination teists. Thei reisults showeid that both seirvicei quality and company imagei significantly affeict seirvicei useir satisfaction. Lineiar reigreission analysis shows a positivei influeincei of thei two indeipeindeint variableis on thei deipeindeint variablei. Seirvicei quality and company imagei simultaneiously also havei a significant eiffeict on seirvicei useir satisfaction, which is shown through thei F teist. Thei reisults of this study arei eixpeicteid to bei a reifeireincei for companieis to improve service quality and image in order to increase customer satisfaction.
The Influence Of Service Quality On Customer Satisfaction At Bank Mandiri Pelindo Place Ricky Arif Candra; Liling Listyawati; Damajanti Sri Lestari
International Journal of Education, Vocational and Social Science Vol. 4 No. 01 (2025): Pebruary,International Journal of Education, Vocational and Social Science( IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i01.1453

Abstract

This study aims to analyze the impact of service quality on customer satisfaction at Bank Mandiri Pelindo Place Surabaya. In the context of the increasingly competitive banking sector, service quality becomes a key factor determining customer satisfaction. The methodology used in this research is quantitative with descriptive and associative designs, involving 96 respondents who are customers of Bank Mandiri Pelindo Place Surabaya. Data collection was conducted through questionnaires. The analysis results show a significant positive influence between service quality and customer satisfaction. The F-test results indicate that service quality simultaneously affects customer satisfaction, while the t-test shows a positive partial effect. Thus, the improvement in service quality at Bank Mandiri Pelindo Place Surabaya is likely to enhance customer satisfaction, thereby strengthening customer loyalty and the bank's reputation.
The Influence of Store Atmosphere and Product Variation on Impulse Buying on the Generation Z at Miniso Royal Plaza Surabaya Tarissa Cornelia Susantie; Andry Herawati; Damajanti Sri Lestari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

Bisnis ritel di Indonesia mengalami pertumbuhan yang pesat, ditandai dengan masuknya berbagai merek internasional yang menawarkan produk dengan konsep unik dan fokus pada gaya hidup modern. Banyak industri yang saat ini berkembang dan berkembang di Indonesia dapat membantu pertumbuhan bisnis Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh suasana toko dan variasi produk terhadap pembelian impulsif di kalangan Generasi Z di Miniso Royal Plaza Surabaya, baik secara bersamaan maupun sebagian, dan juga untuk mengidentifikasi variabel dominan yang mempengaruhi pembelian impulsif. Teknik sampling yang digunakan adalah Probability Sampling dengan jenis Simple Random Sampling, karena ukuran populasinya tidak diketahui, sehingga sampel ditentukan dengan rumus Cochrane. Berdasarkan jenis penelitiannya, penelitian ini menggunakan penelitian kuantitatif asosiatif dengan metode analisis regresi linier berganda. Teknik pengumpulan data sampel pada penelitian ini adalah melalui pendistribusian kuesioner. Populasi penelitian ini terdiri dari konsumen Generasi Z di Miniso Royal Plaza Surabaya yang berjumlah 96 orang. Hasil penelitian ini menunjukkan bahwa suasana toko dan variasi produk secara bersamaan dan signifikan mempengaruhi pembelian impulsif. Selain itu, suasana toko dan variasi produk secara parsial dan signifikan mempengaruhi pembelian impulsif.
The Impact Of Service Quality And Timeliness On Customer Loyalty In The Goods Delivery Service At J&T Express Sawahan Branch – Surabaya Iqbal Yuniarko; Damajanti Sri Lestari; Liling Listyawati; Priyanto, Priyanto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study investigates the impact of service quality and timeliness on customer loyalty in the context of J&T Express services in Surabaya. Employing a quantitative approach and survey method, data were collected from 96 respondents through electronically distributed questionnaires. The analysis included validity and reliability tests, linear regression analysis, and hypothesis testing using t-tests and F-tests. The findings indicate a significant positive influence of service quality and timeliness on customer loyalty. Specifically, service quality was found to play a crucial role in enhancing customer satisfaction, which in turn fosters loyalty. Additionally, the research underscores the need for J&T Express to improve service responsiveness and delivery accuracy to retain existing customers and attract new ones. This study contributes to understanding consumer behaviour in the logistics industry and provides actionable insights for improving service quality in similar service organisations.
The Influence of Service Quality and Price on Consumer Satisfaction at Okinawa Sushi Pakuwon Mall Surabaya City Rhiza Aurillia Rachmawati; Damajanti Sri Lestari; Hadi Sugiyanto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

Competition in the restaurant industry is getting tighter, especially in premium shopping centers such as Pakuwon Mall, Surabaya. This research aims to analyze the influence of service quality and price on consumer satisfaction at Okinawa Sushi. The research method used was quantitative with a causal approach, involving 100 respondents using a purposive sampling technique. Data analysis was carried out using multiple linear regression tests. The research results show that service quality and price have a significant effect on consumer satisfaction, both partially and simultaneously. Apart from that, the price variable has a more dominant influence compared to service quality. These findings provide implications for restaurant management in improving service strategies and pricing policies to maintain customer loyalty in the premium restaurant segment.
The Influence Of Price And Airline Brand Image On Airplane Ticket Purchase Decisions At PT Arimbi Jaya Tour And Travel Agus Widodo; Liling Listyawati; Moch Arfani; Damajanti Sri Lestari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

The rapid advancement of digital technology has significantly transformed the marketing landscape, especially in the aviation industry. This study investigates the influence of price and brand image on the decision to purchase airline tickets at PT Arimbi Jaya Tours and Travel. Utilizing quantitative research methods, data were collected through electronic questionnaires distributed via Google Forms. The findings indicate that price and Brand Image play a crucial role in shaping consumer decisions, as customers are increasingly attracted to competitive prices and strong brand identities. This study highlights the importance of effective marketing strategies in enhancing customer satisfaction and loyalty in a highly competitive environment, especially post-pandemic when travel demand has rebounded.
Implementation of Good Corporate Governance in Improving Public Services at Blambangan Banyuwangi Hospital Budi Prambodo; Ika Devy Pramudiana; Amirul Mustofa; Widyawati Widyawati; Damajanti Sri Lestari
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i2.514

Abstract

This study aims to describe and analyze: The Implementation of Good Corporate Governance in Improving Public Services at Blambangan Banyuwangi Hospital. The type of research used is qualitative research. The data analysis technique in the study uses techniques developed by McNabb (2002), namely Grouping the data according to key constructs, Identifying bases for interpretation, Developing generalizations from the data, Testing Alternative interpretations and Forming and/or refining generalizable theory from case study. The results of the study show that in principle, the implementation of Good Corporate Governance (GCG) at Blambangan Banyuwangi Hospital has gone well, but there are still things that need to be improved. In the principle of accountability, Blambangan Banyuwangi Hospital has implemented it well. This is shown by the organizational structure and clear duties and responsibilities by providing a job description. The hospital conducts performance evaluations on employees. The reward and punishment system has been implemented in the company well. On the principle of accountability, Blambangan Banyuwangi Hospital is well responsible because nurses and employees carry out their duties based on the law. The hospital delivers LAKIP every year. In the principle of responsibility, Blambangan Banyuwangi Hospital has accounted for all related resources within the scope of the hospital to comply with the policies and regulations that apply in the hospital. In the provision of services in hospitals, there are duties and functions of each of the related elements in the hospital. On the principle of independence, Blambangan Banyuwangi Hospital has managed services professionally by not including the involvement of the owner's family to make a decision. On the principle of fairness, Blambangan Banyuwangi Hospital has provided an opportunity for all stakeholders to give their suggestions and opinions to advance the hospital. In the principle of service transparency at Blambangan Banyuwangi Hospital, the availability of service information is substantially adequate and the media for its presentation, the certainty of service time, the cost of e-services that are not transparent and the available service complaint mechanism. Then connected to the website of the hospital, the entity already has a website which contains information about the facilities provided by the hospital and information about the doctors who serve, etc.
Visitor Growth Strategies: Evaluating the Effectiveness of Tourism Marketing at Kebun Raya Mangrove Surabaya Galuh Ajeng Ayuningtiyas; Muhammad Khairul Anwar; Dian Ferriswara; Liling Listyawati; Damajanti Sri Lestari
An International Journal Tourism and Community Review Vol. 2 No. 2 (2025): June : An International Journal Tourism and Community Review
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/tourcom.v2i2.281

Abstract

Kebun Raya Mangrove (KRM) Surabaya is the first thematic botanical garden in Indonesia that focuses specifically on the mangrove ecosystem. It serves multiple functions, including conservation, education, research, and recreation. With its ecological uniqueness, KRM has strong potential to develop into a prominent ecotourism destination. However, post-pandemic conditions have seen a significant decline in visitor numbers, indicating the urgent need for more effective and targeted marketing strategies. This study aims to identify and evaluate marketing strategies that can enhance tourist interest and increase visitation to KRM Surabaya. The research adopts a descriptive method with a qualitative approach by collecting both primary data (through observations and interviews) and secondary data, which are then analyzed thematically. The findings indicate that KRM is currently facing several critical challenges, including limited accessibility, inadequate digital promotion, and environmental maintenance issues. Existing marketing efforts—such as affordable ticket pricing, minimal promotion via the official social media accounts of the Food Security and Agriculture Service, and limited collaboration with local SMEs—have not successfully expanded KRM’s market reach or visibility. To address these gaps, the study recommends a comprehensive marketing strategy that includes the optimization of digital marketing through official KRM-managed social media channels, strategic partnerships with ecotourism influencers, the organization of thematic events (e.g., mangrove festivals), and the innovation of mangrove-based products that can boost local identity and visitor engagement. By implementing these strategies, KRM is expected to strengthen its destination branding, attract a broader audience, and establish itself as a leading model for sustainable tourism in Surabaya and beyond.
Analysis of Marketing Mix (4P) Influence on Automotive Purchase Decisions at PT. XYZ Elsa Alvina Kambuayo; Andry Herawati; Damajanti Sri Lestari; Dian Ferriswara
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i3.588

Abstract

This study investigates the influence of the marketing mix (product, price, promotion, and place) on purchase decisions for automotive products at PT. XYZ Sidoarjo. Using a quantitative approach, data were collected from 150 consumers who had purchased vehicles, spare parts, or services within the last six months. A structured questionnaire measured the four marketing mix elements and purchase decision using a 5-point Likert scale. Multiple linear regression analysis was applied to test the partial and simultaneous effects of the independent variables on the dependent variable. The results indicate that all four elements significantly and positively affect purchase decisions, with price emerging as the most dominant factor. The model’s Adjusted R² value of 0.915 shows that the marketing mix variables explain 91.5% of the variation in purchase decisions. These findings reinforce the relevance of the 4P framework in the automotive sector and highlight the need for integrated marketing strategies. Practically, the study suggests that PT. XYZ Sidoarjo should focus on maintaining competitive pricing, enhancing product quality and innovation, optimizing promotional activities—especially digital marketing—and strengthening distribution channels to sustain competitiveness in a dynamic market. In addition to these findings, the study provides insight into consumer behavior within the automotive industry, particularly in a highly competitive market like Sidoarjo. Consumers are increasingly sensitive to pricing structures, especially given the economic pressures and the availability of alternative brands. Price sensitivity, therefore, should be a focal point in shaping future marketing strategies. Companies need to conduct regular market analysis to ensure their pricing aligns with customer expectations and perceived value.