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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Minfo Polgan (JMP)
Warja, Ade Agung Gunawan
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Religion Computer Science & IT Education Library & Information Science Mathematics Social Sciences Other

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Pengaruh Gaya Kepemimpinan Terhadap Keberlangsungan Bisnis Melalui Budaya Organisasi Pada Karyawan Generasi Milenial Di Kabupaten Bekasi Warja, Ade Agung Gunawan; Setyaningrum, Retno Purwani
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 2.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This study aims to analyze the effect of leadership style on business sustainability, as well as the mediating role of organizational culture in the relationship. This study involved 96 millennial generation employees in Bekasi Regency as respondents with a sample size calculation using the Lemeshow formula. Data were collected through questionnaires and analyzed using SmartPLS 3.0. The results showed that leadership style affects business sustainability, leadership style affects organizational culture, organizational culture affects business sustainability, and leadership style affects business sustainability mediated by organizational culture.
Business Strategy Analysis of Kopi Kenangan Using Porter's Five Forces Warja, Ade Agung Gunawan; Abdurahman, Abdurahman; Purnamasari, Pupung
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14443

Abstract

This research analyzes the business strategy of Kopi Kenangan using Porter’s Five Forces framework to understand the competitive dynamics in Indonesia’s grab-and-go coffee industry. Utilizing a desk research approach, secondary data from various sources were processed and qualitatively analyzed. The results show that Kopi Kenangan has leveraged brand differentiation, product diversification, and investment support to strengthen its market position. However, threats from new entrants, supplier power, and intense competition remain significant challenges. This study provides strategic insights for coffee industry players to survive and thrive in a competitive market.
Co-Authors Abdurahman . Pupung Purnamasari Retno Purwani Setyaningrum