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All Journal International Journal of Applied Finance and Business Studies Jurnal Ilmu Multidisiplin
Nahrumi, Arum
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh strategi digital marketing dan costumer trust terhadap kepuasaan pelanggan e-commerce Tiktok Shop Supyati, Supyati; Nahrumi, Arum; Suyatna, Riki Gana
Jurnal Ilmu Multidisiplin Vol. 3 No. 1 (2025): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v3.i1.28

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh antara strategi digital marketing dan customer trust (kepercayaan pelanggan) terhadap kepuasan pelanggan e-commerce tiktok shop. Penelitian ini dilakukan terhadap mahasiswa/mahasiswi universitas primagraha. Metode penelitian ini menggunakan kuantitatif dengan 40 responden dengan Teknik pengambilan sampling dilakukan dengan teknik nonprobability sampling. Hasil penelitian menyimpulkan bahwa strategi digital marketing memiliki pengaruh terhadap kepuasan pelanggan, dan customer trust tidak berpengaruh terhadap kepuasan pelanggan.
The effect of debt to equity ratio and company size on profit growth in property and real estate sub-sector companies listed on the Indonesia Stock Exchange for the 2020-2022 period Supyati, Supyati; Fadillah, Siti Azzah; Nahrumi, Arum; Haryadi, Didit
International Journal of Applied Finance and Business Studies Vol. 11 No. 4 (2024): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i4.228

Abstract

This study investigates the interaction of debt-to-equity ratio, company size, and corporate profit on companies in Indonesia's property sector. The aim is to gain insight into how these factors interact and affect the overall value of a company's earnings in a particular property sector area. This analysis uses quantitative methods based on financial data and relevant metrics for a sample of manufacturing companies operating in Indonesia, as many as 23 companies. This study examines the relationship between debt-to-equity ratio, company size, and company profit through statistical analysis and linear regression modeling techniques with SPSS version 26. The results showed that the debt-to-equity ratio did not affect the company's profit; the size of the company had a significant effect on the company's profit. The debt-to-equity ratio and the company's size do not impact the company's profit. The findings contribute to the existing literature on company valuations by providing empirical evidence specific to the property sector. The research has implications for policymakers, investors, and managers, as it offers valuable insights into the factors that drive a company's profit value, helping stakeholders make decisions and strategies to improve performance and competitiveness. Provide benefits in the context of financial management
Co-Authors Didit Haryadi Fadillah, Siti Azzah Supyati, Supyati Suyatna, Riki Gana