Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Sistem Teknik Industri Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK)
Artanto, Brahmastya
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Search Engine Marketing (SEM) pada Website Online Travel Agencies (OTA) Artanto, Brahmastya; Afraah, Sayyidah Maulidatul
Semnas Ristek (Seminar Nasional Riset dan Inovasi Teknologi) Vol 9, No 1 (2025): SEMNAS RISTEK 2025
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/semnasristek.v9i1.7957

Abstract

Sektor pariwisata terus berkembang secara global, didorong oleh kemajuan teknologi dan meningkatnya permintaan konsumen akan kenyamanan. Online Travel Agencies (OTA) memainkan peran penting dalam menghubungkan wisatawan dengan penyedia layanan. Namun, persaingan pasar yang ketat menuntut penerapan strategi Search Engine Marketing (SEM) yang efektif. Penelitian ini bertujuan untuk membandingkan efektivitas strategi SEM antara Booking.com dan Traveloka, serta memberikan rekomendasi berdasarkan analisis tersebut. Cakupan strategi SEM yang dimaksud meliputi optimasi keyword, sumber traffic, perilaku user, dan strategi backlink. Melalui analisis komparatif, penelitian ini mengidentifikasi kekuatan, kelemahan, dan peluang utama dalam pendekatan SEM, serta menawarkan kerangka kerja untuk mengoptimalkan strategi pemasaran di sektor pariwisata. Temuan ini menekankan pentingnya menyeimbangkan upaya organic dan paid, menyesuaikan konten dengan user intent, dan memanfaatkan teknik analitik untuk perancangan strategi. Urgensi dari penelitian ini adalah menjadi tolak ukur bagi OTA dalam meningkatkan visibilitas, keterlibatan, dan tingkat konversi di platform digital yang kompetitif. 
Development of the E-SERVQUAL Model for Online Travel Agent to Enhance Customer Experience Afraah, Sayyidah Maulidatul; Aghniya, Zahwa Putri; Artanto, Brahmastya
Jurnal Sistem Teknik Industri Vol. 27 No. 3 (2025): JSTI Volume 27 Number 3 July 2025
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jsti.v27i3.20255

Abstract

The tourism industry in Indonesia plays a crucial role in the national economy. The digital transformation has brought about substantial changes in the tourism sector, particularly in travel agencies. This transformation has led to increased consumer demand for travel services that are easily accessible and reliable. Such demand has been met by the emergence of various Online Travel Agent (OTA) that facilitate the sale of travel-related services through official websites and mobile applications. This study aims to analyze service quality by developing an e-service quality model for the top three OTA with the highest number of users in Indonesia. The limited number of studies specifically addressing service quality models for OTA as urgency of this research. Data collection in this study was conducted through data scraping from the Google Play Store. The research process involved six main stages: data collection, review categorization and mapping, model development, dimensional scoring, result analysis and discussion, and the formulation of solution recommendations. The analysis identified 22 review categories distributed across 8 E-Servqual dimensions. The highest number of reviews was found in the responsiveness dimension, with 114 reviews and an average score of 1.2 out of 5. A more in-depth analysis using the IPA method indicated that the responsiveness and information dimensions were the most frequently reviewed and needed for immediate improvement. Therefore, the study proposes improvements and solution designs to enhance CX through data-driven strategies.  
Co-Authors Afraah, Sayyidah Maulidatul Aghniya, Zahwa Putri