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All Journal Jurnal Teknoin Jurnal Simetris Jurnal Sistem Teknik Industri Journal of Appropriate Technology for Community Services Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK)
Afraah, Sayyidah Maulidatul
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Perancangan Self- Service Business Intelligence sebagai Sistem Pengambilan Keputusan dalam Digital Marketing Management PT. X Alfaiz, Farrel; Cahyo, Winda Nur; Afraah, Sayyidah Maulidatul
Simetris: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Vol 15, No 2 (2024): JURNAL SIMETRIS VOLUME 15 NO 2 TAHUN 2024
Publisher : Fakultas Teknik Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/simet.v15i2.13990

Abstract

PT. X merupakan sebuah perusahaan rintisan yang telah berdiri sejak tahun 2018 dan memberikan fasilitas terkait persiapan karir bagi kaum muda Indonesia. Perusahaan ini memiliki tiga produk andalan yang meliputi career mentoring, ATS checker, serta CV maker review. Pada aktivitas bisnisnya, sebagian besar customer datang melalui channel instagram hingga menjaring sebanyak 200 ribu lebih customer. Namun berdasarkan data engagement rate, terdapat penurunan yang cukup signifikan pada 3 bulan terakhir. Hal tersebut disebabkan karena belum optimalnya manajemen konten dan campaign sebagai media digital marketing untuk meningkatkan performansi bisnisnya. Sehingga, diperlukan sebuah alat bantu sebagai dasar dalam menghasilkan keputusan objektif dalam pengelolaan digital marketing yang ada. Penelitian ini bertujuan untuk merancang dashboard SSBI (self-service business intelligence) untuk menjadi Single Source of Truth untuk memudahkan proses analisis dan pengambilan keputusan pada PT X, khususnya terkait strategi digital marketing. Proses perancangan SSBI dimulai dengan melakukan wawancara, pengumpulan data, proses ETL (Extract, Transform, Load), hingga proses build and test. Data yang digunakan terdiri dari data google analytics, Instagram Raw Data, data pendapatan, dan data sales order. Hasil penelitian menunjukkan bahwa data yang ada berhasil diintegrasikan dan menjadi dasar dalam penyusunan tiga dashboard SSBI yang terdiri dari Business Side Dashboard, Instagram KPI Performance Dashboard, dan Analysis content performance.
Analisis Strategi Search Engine Marketing (SEM) pada Website Online Travel Agencies (OTA) Artanto, Brahmastya; Afraah, Sayyidah Maulidatul
Semnas Ristek (Seminar Nasional Riset dan Inovasi Teknologi) Vol 9, No 1 (2025): SEMNAS RISTEK 2025
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/semnasristek.v9i1.7957

Abstract

Sektor pariwisata terus berkembang secara global, didorong oleh kemajuan teknologi dan meningkatnya permintaan konsumen akan kenyamanan. Online Travel Agencies (OTA) memainkan peran penting dalam menghubungkan wisatawan dengan penyedia layanan. Namun, persaingan pasar yang ketat menuntut penerapan strategi Search Engine Marketing (SEM) yang efektif. Penelitian ini bertujuan untuk membandingkan efektivitas strategi SEM antara Booking.com dan Traveloka, serta memberikan rekomendasi berdasarkan analisis tersebut. Cakupan strategi SEM yang dimaksud meliputi optimasi keyword, sumber traffic, perilaku user, dan strategi backlink. Melalui analisis komparatif, penelitian ini mengidentifikasi kekuatan, kelemahan, dan peluang utama dalam pendekatan SEM, serta menawarkan kerangka kerja untuk mengoptimalkan strategi pemasaran di sektor pariwisata. Temuan ini menekankan pentingnya menyeimbangkan upaya organic dan paid, menyesuaikan konten dengan user intent, dan memanfaatkan teknik analitik untuk perancangan strategi. Urgensi dari penelitian ini adalah menjadi tolak ukur bagi OTA dalam meningkatkan visibilitas, keterlibatan, dan tingkat konversi di platform digital yang kompetitif. 
Development of the E-SERVQUAL Model for Online Travel Agent to Enhance Customer Experience Afraah, Sayyidah Maulidatul; Aghniya, Zahwa Putri; Artanto, Brahmastya
Jurnal Sistem Teknik Industri Vol. 27 No. 3 (2025): JSTI Volume 27 Number 3 July 2025
Publisher : TALENTA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jsti.v27i3.20255

Abstract

The tourism industry in Indonesia plays a crucial role in the national economy. The digital transformation has brought about substantial changes in the tourism sector, particularly in travel agencies. This transformation has led to increased consumer demand for travel services that are easily accessible and reliable. Such demand has been met by the emergence of various Online Travel Agent (OTA) that facilitate the sale of travel-related services through official websites and mobile applications. This study aims to analyze service quality by developing an e-service quality model for the top three OTA with the highest number of users in Indonesia. The limited number of studies specifically addressing service quality models for OTA as urgency of this research. Data collection in this study was conducted through data scraping from the Google Play Store. The research process involved six main stages: data collection, review categorization and mapping, model development, dimensional scoring, result analysis and discussion, and the formulation of solution recommendations. The analysis identified 22 review categories distributed across 8 E-Servqual dimensions. The highest number of reviews was found in the responsiveness dimension, with 114 reviews and an average score of 1.2 out of 5. A more in-depth analysis using the IPA method indicated that the responsiveness and information dimensions were the most frequently reviewed and needed for immediate improvement. Therefore, the study proposes improvements and solution designs to enhance CX through data-driven strategies.  
Pelatihan Manajemen Sampah Berbasis Rumah Tangga melalui Penerapan Mini Komposter pada Kelompok PKK di Bantul Afraah, Sayyidah Maulidatul; Sofyandi, Muhammad Saddam; Mulyani, Maulidia; Ramadhan, Galih Dwi; Sajiwo, Bagus; Bakti, Gagas Nusa; Ahmadi, Win Fauzi; Rofiah, Siti; Nurjannah, Sianani; Wegayanti, Intan Ayu Nur
Journal of Appropriate Technology for Community Services Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol6.iss1.art4

Abstract

In 2023, the waste production in D.I. Yogyakarta Province reached 440,267.76 tons per year, with household waste contributing the largest portion at 44.3% of the total. The continuous rise in waste is attributed to the increasing population and declining quality of life. Additionally, the local community's lack of awareness about effective waste management, such as composting food waste, exacerbates the problem, making it difficult for them to handle the waste they generate. This initiative aimed to educate the Padukuhan Sawit community, particularly RT.002, on household-based waste management practices. It included discussions and hands-on training on how to use mini composters. The methodology involved a field survey, discussions with community leaders, preparation and planning, socialization, distribution of mini composters, and an evaluation and demonstration of the proper use of mini composters. The program, conducted over two sessions, garnered significant enthusiasm from the participants. Out of the 10 mini composters distributed, only 4 were used independently. The main barrier preventing wider adoption was the fear of failure, such as unpleasant odors or other technical issues. Therefore, there is a need for strategic follow-up and mentoring to ensure the sustainability of the initiative. Such as monitoring each representative of the dasa wisma and distributing spare EM4 fluid to facilitate waste management for other residents.
Improving The User Interface of a Dealer Management System (DMS) via Design Thinking: A Case Study at Wuling Motors Indonesia Putra, Perdana Suteja; Brilianti, Grahita Prisca; Istiqomah, Silvi; Aqidawati, Era Febriana; Afraah, Sayyidah Maulidatul
Teknoin Vol. 30 No. 2 (2025)
Publisher : Faculty of Industrial Technology Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/teknoin.vol30.iss2.art3

Abstract

PT SGMW Motor Indonesia (Wuling Motors) has used a Dealer Management System (DMS) for over five years; however, users report a cumbersome interface, non‑functional menus, and suboptimal task efficiency. This study applies a Design Thinking approach (empathize, define, ideate, prototype, test) to redesign the DMS user interface and improve user experience. We conducted interviews in the empathize stage (n=20) to build personas and journey maps, and performed formative usability testing with three user roles—dealer administrators, sales staff, and IT support—(n=9; 3 per role). Usability was evaluated using the System Usability Scale (SUS) and cognitive walkthroughs. Results show a quantitative improvement in usability (SUS: existing = XX.X, prototype = YY.Y; Δ = YY.Y − XX.X), alongside reduced steps for key tasks and clearer navigation. The study contributes a sector‑specific DMS redesign for the Indonesian automotive context and a transparent DT‑based process that other enterprise systems can replicate.
Co-Authors Aghniya, Zahwa Putri Ahmadi, Win Fauzi Alfaiz, Farrel Aqidawati, Era Febriana Artanto, Brahmastya Bagus Sajiwo, Bagus Bakti, Gagas Nusa Brilianti, Grahita Prisca Cahyo, Winda Nur Mulyani, Maulidia Nurjannah, Sianani Perdana Suteja Putra Ramadhan, Galih Dwi Silvi Istiqomah Siti Rofiah, Siti Sofyandi, Muhammad Saddam Wegayanti, Intan Ayu Nur