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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Serambi Ekonomi dan Bisnis Jurnal Edukasi Ekonomi
Nurdiansyah, Fadlan Hasan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Analisis Faktor-Faktor Yang Mempengaruhi Niat Penggunaan E-Wallet Dana Nurdiansyah, Fadlan Hasan; Ahmadi, Mirzam Arqy
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8622

Abstract

The development of digital technology has accelerated the adoption of e-wallets as a modern payment method in Indonesia. DANA is one of the increasingly popular e-wallet platforms, yet certain challenges hinder its full adoption. This study aims to analyze the factors influencing the intention to use the DANA application, such as perceived usefulness, ease of use, social influence, and service quality. The research employs a qualitative descriptive method through a literature review approach to gain theoretical and empirical insights into the adoption of e-wallet technology. The findings reveal that perceived usefulness and ease of use significantly enhance users' intentions. Furthermore, social influence, including recommendations from close contacts and trends on social media, motivates new users to try DANA. Consistent and responsive service quality reinforces the intention to use the application repeatedly. Understanding these factors enables DANA to develop more effective strategies for boosting adoption and user loyalty in the competitive e-wallet market.
Analisis Continuance Intention Pada Bca Mobile Menggunakan Expectation Confirmation Model (ECM) Dengan Trust Sebagai Moderasi Nurdiansyah, Fadlan Hasan; Abas, Novel idris
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9571

Abstract

Penelitian ini bertujuan untuk menganalisis niat melanjutkan penggunaan (Continuance Intention) aplikasi BCA Mobile menggunakan kerangka Expectation Confirmation Model (ECM) dengan Trust (Kepercayaan) sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner daring dari 250 responden pengguna BCA Mobile di Kota Surakarta, yang dipilih menggunakan teknik non-probability sampling dengan metode purposive sampling. Analisis data menggunakan Structural Equation Modeling Partial Least Squares (SEM-PLS). Hasil analisis menunjukkan bahwa Confirmation berpengaruh positif signifikan terhadap Perceived Usefulness dan Satisfaction. Perceived Usefulness juga berpengaruh positif signifikan terhadap Satisfaction, dan Satisfaction berpengaruh positif signifikan terhadap Continuance Intention. Trust juga terbukti secara signifikan memoderasi hubungan antara Satisfaction dan Continuance Intention. Temuan penting dari penelitian ini adalah Tidak ditemukan adanya pengaruh yang signifikan dari variabel Perceived Usefulness terhadap variabel Continuance Intention, yang mengindikasikan bahwa kegunaan fungsional telah menjadi standar minimum bagi pengguna. Keterbatasan penelitian ini mencakup dominasi sampel oleh pelajar/mahasiswa dengan pendapatan rendah, sehingga disarankan bagi penelitian selanjutnya untuk memperluas keragaman demografi responden dan mengintegrasikan variabel eksternal lain seperti user experience (UX) atau kualitas layanan.
Pengaruh Brand Love terhadap Brand Loyalty dan Willingness to Pay Premium Price pada layanan streaming Netflix, Self Esteem sebagai Mediasi Prasetya, Dimas Bagus; Prakosa, Muhammad Rizki Akbar; Nurdiansyah, Fadlan Hasan
Jurnal Edukasi Ekonomi Vol 9, No 1 (2025): Februari 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jee.v9i1.82325

Abstract

This study investigates the influence of Brand Love on Brand Loyalty and Willingness to Pay Premium Price in the context of Netflix’s streaming services, with Self Esteem examined as a mediating variable. The research aims to explain the psychological mechanisms that link emotional attachment to consumer loyalty and premium payment behavior. The study involved 171 Netflix users residing in Surakarta. Data were collected through an online survey using a structured questionnaire with a five-point Likert scale. The measurement of Brand Love, Self Esteem, Brand Loyalty, and Willingness to Pay Premium Price employed validated indicators from prior research. Data were analyzed using Structural Equation Modeling with the Partial Least Squares approach to assess measurement reliability and structural relationships. The findings show that Brand Love significantly influences Brand Loyalty and Willingness to Pay Premium Price. Brand Love, however, does not directly influence Self Esteem, while Self Esteem has a positive effect on Brand Loyalty. Brand Loyalty does not significantly affect Willingness to Pay Premium Price. The results highlight the importance of emotional attachment in shaping consumer behavior and suggest that psychological factors related to self-perception contribute to building long-term loyalty. These insights provide strategic implications for digital streaming platforms in strengthening consumer–brand relationships.
Co-Authors Mirzam Arqy Ahmadi Novel Idris Abas Prakosa, Muhammad Rizki Akbar Prasetya, Dimas Bagus