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All Journal Jurnal Serambi Ekonomi dan Bisnis Jejak digital: Jurnal Ilmiah Multidisiplin
Fithriyah, Rd. Ghina
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Studi Kelayakan Bisnis Ghicat’s untuk Usaha Perlengkapan Tempat Tidur Hewan Peliharaan Kucing Fithriyah, Rd. Ghina; Ramdhani, Muhammad Raihan; Pauji, Achmad Mansur; Perwito, Perwito
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8679

Abstract

This study discusses Ghicat’s business, a startup focused on providing comfortable and aesthetically pleasing bedding products for pet cats. The growth of the pet industry in Indonesia, especially during the COVID-19 pandemic, has increased the demand for animal care products, including specialized beds.  Data shows that 47% of households own a cat, which would suggest a significant market opportunity. This research evaluates various important aspects that contribute to Ghicat’s success, including management, human resources, marketing, finance, and operating technology. Ghicat’s aims to differentiate itself through unique product designs, multifunctional offerings, and a strong online presence on platforms such as Shopee and TikTok Shop. The study also discusses the competitive challenges of local and imported products, emphasizing effective marketing strategies to build consumer trust. Finally, this analysis provides strategic recommendations to ensure Ghicat's sustainability and growth in a competitive market.
Gaya Kepemimpinan Transformasional terhadap Kebijakan Publik: Systematic Literature Review Kasus Kepemimpinan Susi Pudjiastuti Humaeriyah, Hani; Nurshanti, Devia Izmi; Rahman, Layalia Auliaur; Fithriyah, Rd. Ghina; Aisy, Risnawati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ap6vqz07

Abstract

This study aims to analyze transformational leadership styles in the context of public policy thru a literature review of Susi Pudjiastuti's leadership. The research uses a qualitative approach with the Systematic Literature Review (SLR) method on various literature sources discussing transformational leadership, public leadership, and public policy. The study results indicate that transformational leadership plays a crucial role in driving bureaucratic reform, improving the quality of public services, and strengthening innovation and organizational capabilities in the public sector. In the case study, Susi Pudjiastuti's leadership represents transformational leadership practices thru policy assertiveness, a vision of maritime sovereignty, and the courage to confront resistance in public policy formation, such as eradicating illegal fishing. Although the resulting policies have a significant impact, transformational leadership also faces challenges in the form of public pros and cons, necessitating effective policy.
Co-Authors Aisy, Risnawati Humaeriyah, Hani Nurshanti, Devia Izmi Pauji, Achmad Mansur Perwito, Perwito Rahman, Layalia Auliaur Ramdhani, Muhammad Raihan