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All Journal Jurnal Serambi Ekonomi dan Bisnis
Ramdhani, Muhammad Raihan
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Economics, Econometrics & Finance Education

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Analisis Studi Kelayakan Bisnis Ghicat’s untuk Usaha Perlengkapan Tempat Tidur Hewan Peliharaan Kucing Fithriyah, Rd. Ghina; Ramdhani, Muhammad Raihan; Pauji, Achmad Mansur; Perwito, Perwito
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8679

Abstract

This study discusses Ghicat’s business, a startup focused on providing comfortable and aesthetically pleasing bedding products for pet cats. The growth of the pet industry in Indonesia, especially during the COVID-19 pandemic, has increased the demand for animal care products, including specialized beds.  Data shows that 47% of households own a cat, which would suggest a significant market opportunity. This research evaluates various important aspects that contribute to Ghicat’s success, including management, human resources, marketing, finance, and operating technology. Ghicat’s aims to differentiate itself through unique product designs, multifunctional offerings, and a strong online presence on platforms such as Shopee and TikTok Shop. The study also discusses the competitive challenges of local and imported products, emphasizing effective marketing strategies to build consumer trust. Finally, this analysis provides strategic recommendations to ensure Ghicat's sustainability and growth in a competitive market.
Co-Authors Fithriyah, Rd. Ghina Pauji, Achmad Mansur Perwito, Perwito