Fitriyanti Ulul Azmi, Ade
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Revitalisasi Inklusif Jalan Panggung Surabaya dengan Pendekatan Urban Heritage Street Ainin Bashiroh; Fitriyanti Ulul Azmi, Ade; Sarasanty, Diah
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5281

Abstract

The revitalization of urban heritage areas in Indonesia, exemplified by Panggung Street in Surabaya, faces multifaceted challenges encompassing the preservation of historical character, socio-economic enhancement, and the creation of inclusive public spaces. Current revitalization efforts often misalign with the area’s authentic features such as inappropriate facade treatments while neglecting accessibility for vulnerable groups and failing to foster effective collaboration among stakeholders. This study employs a descriptive qualitative case study approach, synthesizing field observations, in-depth interviews with local actors, comprehensive literature reviews, and precedent analyses of Braga Street in Bandung and heritage zones in Malacca. Data were analyzed using SWOT and root cause analysis to identify systemic barriers and leverage opportunities, while comparative-historical interpretation contextualized Surabaya’s urban identity. Triangulation ensured methodological rigor and validity. The research culminates in a holistic revitalization framework emphasizing three key strategies: restoration of authentic architectural features, including original colors and ornamentation, enhancement of inclusive infrastructure, such as accessible pedestrian pathways and universal signage and active community participation through workshops and cultural initiatives like the Kya-Kya night market. This integrated approach not only preserves the area’s historical integrity but also fosters social cohesion, economic vitality, and collective pride. The study demonstrates that combining heritage conservation with inclusive design principles can transform urban spaces into dynamic, accessible, and sustainable environments. The findings offer valuable insights for other Southeast Asian cities facing similar heritage revitalization challenges.
PENINGKATAN TEKNOLOGI DIGITALISASI UMKM MELALUI PELATIHAN DIGITAL MARKETING : SHOPEE Bashiroh, Ainin; Sholikhah, Faizatus; Fitriyanti Ulul Azmi, Ade
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.462

Abstract

Pelatihan digital marketing melalui pemanfaatan platform Shopee telah dilakukan untuk meningkatkan kemampuan teknologi digitalisasi pada UMKM di Kabupaten Mojokerto yang difasilitasi oleh Balai Latihan Kerja Komunitas Al Muaawanah Mojokerto. Program ini mencakup serangkaian tahap pelatihan, mulai dari pengambilan foto dan video produk, pengenalan dan pembuatan akun shopee, pemanfaatan fitur promosi dan analitik penjualan dan monitoring serta pendampingan peserta. Hasil pelatihan menunjukkan peningkatan signifikan pada keterampilan peserta dalam menghasilkan foto dan video berkualitas untuk pemasaran produk. Sebanyak 85% peserta berhasil memahami teknik dasar fotografi dan videografi produk. Selain itu, pelatihan pemanfaatan fitur analitik penjualan Shopee memungkinkan peserta memahami perilaku konsumen, waktu pembelian optimal, dan strategi promosi berbasis data, yang dampaknya meningkatkan performa toko. Program ini berhasil memberikan dampak langsung terhadap daya saing UMKM, termasuk peningkatan kepercayaan konsumen dan penjualan produk. Kendala yang dihadapi, seperti keterbatasan peralatan dan pemahaman teknis, diatasi dengan pendekatan kreatif dan pendampingan langsung. Dengan memanfaatkan teknologi sederhana dan fitur digital yang disediakan Shopee, pelatihan ini membuktikan bahwa transformasi digital dapat dilakukan secara praktis dan efisien. Pelatihan ini menjadi model efektif bagi pengembangan kompetensi digital UMKM di era ekonomi digital.