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Peran Digital Marketing sebagai Varabel Mediator pada Pemilihan Program Studi Terhadap Peningkatan Jumlah Mahasiswa Ismail, Lukman; Haniah, St.; Rahim, Fatmawati; Mukramin, Sam'un; Rinaldi, Rinaldi
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 1 : Al Qalam (Januari 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i1.4016

Abstract

Penelitian ini bertujuan untuk menganalisis peran digital marketing sebagai variabel mediator dalam pemilihan program studi terhadap peningkatan jumlah mahasiswa di Universitas Muhammadiyah. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui angket yang disebarkan kepada 100 mahasiswa aktif program studi pendidikan sosiologi UNISMUH Makassar. Analisis data dalam penelitian ini menggunakan analisis jalur dengan bantuan software Lisrel versi 8.80 dan Uji Sobel. Berdasarkan hasil analisis data diperoleh: 1) Pemilihan program studi berpengaruh positif dan signifikan terhadap Peningkatan Jumlah Mahasiswa (t=9,30>1,96), 2) Digital marketing berpengaruh positif dan signifikan terhadap Peningkatan Jumlah Mahasiswa (t=2,17>1,96), 3) Digital marketing berperan sebagai mediator dalam pengaruh pemilihan program studi terhadap Peningkatan Jumlah Mahasiswa (t=2,14>1,96). Temuan ini menunjukkan bahwa penerapan strategi pemasaran digital yang efektif dapat meningkatkan daya tarik program studi dan berkontribusi terhadap peningkatan jumlah mahasiswa baru di UNISMUH Makassar. Penelitian ini memberikan implikasi praktis bagi pengelola program studi dan universitas dalam merancang strategi pemasaran yang lebih efektif untuk menarik calon mahasiswa.
Revitalization of National Values in Learning at Sekolah Kebangsaan Dato' Wan Ahmad Rasid Malaysia Mukramin, Sam'un; Ismail, Lukman; Haniah, St.; Rahim, Fatmawati; Shaharum, Yang Sharkawi bin
Jurnal Pemberdayaan Masyarakat Vol 4, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i1.387

Abstract

Education plays a strategic role in revitalizing national values to ensure their relevance for the younger generation. This study aims to analyze the efforts made to revitalize national values in the learning process at Sekolah Kebangsaan Dato' Wan Ahmad Rasid, Malaysia. Employing a qualitative approach with a case study method, data were collected through interviews, participant observation, and document analysis. Data were analyzed using data reduction techniques, data presentation, and conclusion drawing, with the validity ensured through triangulation of sources and methods. The findings reveal that national values are revitalized through curriculum integration, experiential learning methods, and the use of digital technology. Extracurricular programs and community engagement significantly reinforce students' national identity. The study identifies several challenges, including the effects of globalization, changing mindsets among the younger generation, and the limited use of innovative teaching methods. The study proposes strengthening value-based education, integrating technology in pedagogy, and enhancing parental and community involvement to address these challenges. This study contributes to developing an adaptive and contextual model for national value education and serves as a valuable reference for educational institutions in designing more effective strategies to instill national values in the modern era.
META-ANALISIS HUBUNGAN SELF ESTEEM DENGAN ACADEMIC ACHIEVEMENT Rahim, Fatmawati; Yudiarso, Ananta
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1428

Abstract

Literature about relation between Self-esteem and academic achievement was analyzed and reviewed. Method Reviewing fourteen literature (international journal) and using Meta-analysis method to correlation effect size self esteem for academic achievement. Result from fourteen literature indicate that self-esteem and academic achievement have medium effect size correlation (r= 0,448 with higher heteregonity (I2= 96,7%) and without publication bias (E= 0,09). Conclusion there is indirect correlation size effect correlation between self-esteem and academic achievement.