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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Politika Progresif : Jurnal Hukum, Politik dan Humaniora Wissen: Jurnal Ilmu Sosial dan Humaniora
Rianti Simanjuntak
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Mahasiswa Universitas HKBP Nommensen Medan Sebagai Pelanggan KFC Sutomo Octo I Simanullang; Rianti Simanjuntak; Nia A Rajagukguk; Toman Sony Tambunan
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4774

Abstract

This Study Aimed To Describe If The Variable Influence On Product Quality Product Purchasing Decisionskfc Sutomo. Whether Variables Affect The Brand Image Of The Product Purchase Decisions KFC Sutomo.Is The Variable Product Quality And Brand Image Influence The Purchasing Produck KFC Sutomo.The Population In This Study Was Students Whom To Be Buying KFC Sutomo At Fakulty Of A Economics And Business, A Total Of 40 Respondents Using Non-Probability Sampling. Data That Has Met The Validity And Reliability, And Classical Assumption (T Test And F Test) Is Processed To Produce A Regression Equation As Follows: Y = 13,789 + -0,261 X1 + 0,689 X2 Where The Purchasing Loyality (Y), The Qulity Of The Product (X1), And Brand Image (X2). Hypothesis Testing Using T Test Showed That The Variable Quality Of The Products That Have Been Researched Proved No Effect On The Purchasing Decisions, But The Variables That Proved Influential Brand Image On Consumers Purchasing Decisions. Hypothesis Testing Using The F Test Shows That The Variable Quality Of The Product And Brand Image Influence On Purchase Decisions By 22, 7%, While The Remaining 77, 3% Is Influenced By Variables That Are Not Used In This Study.
Analisis Sistem Pengendalian Manajemen dalam Upaya Meningkatkan Daya Saing Stephanie Natania; Rianti Simanjuntak; Fasiduhu Baene; Toman Sony Tambunan
Politika Progresif : Jurnal Hukum, Politik dan Humaniora Vol. 2 No. 2 (2025): Juni: Politika Progresif : Jurnal Hukum, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/progres.v2i2.1701

Abstract

The problem of this research is how the implementation of the management control system in TOSERBA MMTC and what strategies are carried out to improve competitiveness in TOSERBA MMTC. The purpose of this study is to determine how the implementation of the management control system in TOSERBA MMTC and to determine what strategies are carried out to improve competitiveness in TOSERBA MMTC. This research method uses a qualitative approach. The data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study TOSERBA MMTC has implemented a structured management control system at three levels: strategic, operational, and financial. Strategic involves quarterly planning based on historical data; operational combines computerized information systems and a collaborative work culture; while finance applies tiered authorization and bottom-up budgeting, which has successfully reduced budget deviations by 22%. To improve competitiveness, MMTC carries a hyperlocal strategy by selling 45% local products, digital transformation such as WhatsApp Business and dynamic discount systems, and marketing through local social media and digital loyalty programs, which have proven effective in increasing sales and customer retention.
Peran Peran Pemerintah Desa dalam Tata Kelola Program Hutan Kemasyarakatan (HKm) Desa Londerang Rianti Simanjuntak; Michael Lega; Fajar Alan Syahrier
WISSEN : Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2026): Februari : WISSEN : Jurnal Ilmu Sosial dan Humaniora
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/wissen.v4i1.1509

Abstract

The Community Forestry Program (HKm) aims to empower communities around forest areas through sustainable forest management while improving local welfare. However, in Londerang Village, Kumpeh District, the program faces challenges, particularly regarding the limited attention from village government in managing the Bumi Indah Sejahtera Farmer Group Association (KTH). This study examines the role of village government in HKm governance using qualitative methods with a case study approach. Data were collected through in-depth interviews with village officials, KTH members, community representatives, and UPTD KPHP XIII Muaro Jambi, complemented by observation and document analysis. The findings reveal that village government plays four key roles based on Ryaas Rasyid's theory: as regulator through policy formulation and supervision, as dynamizer by encouraging community participation and resolving conflicts, as facilitator by providing access to permits and infrastructure, and as catalyst by initiating program development and innovation. However, coordination between village government and KTH remains suboptimal, limiting program effectiveness. This research contributes to understanding local governance in natural resource management and provides practical recommendations for strengthening village government capacity in implementing community-based forestry programs.
Co-Authors Fajar Alan Syahrier Fasiduhu Baene Lega, Michael Nia A Rajagukguk Octo I Simanullang Stephanie Natania Toman Sony Tambunan