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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Politika Progresif : Jurnal Hukum, Politik dan Humaniora
Rianti Simanjuntak
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Humanities Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Mahasiswa Universitas HKBP Nommensen Medan Sebagai Pelanggan KFC Sutomo Octo I Simanullang; Rianti Simanjuntak; Nia A Rajagukguk; Toman Sony Tambunan
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4774

Abstract

This Study Aimed To Describe If The Variable Influence On Product Quality Product Purchasing Decisionskfc Sutomo. Whether Variables Affect The Brand Image Of The Product Purchase Decisions KFC Sutomo.Is The Variable Product Quality And Brand Image Influence The Purchasing Produck KFC Sutomo.The Population In This Study Was Students Whom To Be Buying KFC Sutomo At Fakulty Of A Economics And Business, A Total Of 40 Respondents Using Non-Probability Sampling. Data That Has Met The Validity And Reliability, And Classical Assumption (T Test And F Test) Is Processed To Produce A Regression Equation As Follows: Y = 13,789 + -0,261 X1 + 0,689 X2 Where The Purchasing Loyality (Y), The Qulity Of The Product (X1), And Brand Image (X2). Hypothesis Testing Using T Test Showed That The Variable Quality Of The Products That Have Been Researched Proved No Effect On The Purchasing Decisions, But The Variables That Proved Influential Brand Image On Consumers Purchasing Decisions. Hypothesis Testing Using The F Test Shows That The Variable Quality Of The Product And Brand Image Influence On Purchase Decisions By 22, 7%, While The Remaining 77, 3% Is Influenced By Variables That Are Not Used In This Study.
Analisis Sistem Pengendalian Manajemen dalam Upaya Meningkatkan Daya Saing Stephanie Natania; Rianti Simanjuntak; Fasiduhu Baene; Toman Sony Tambunan
Politika Progresif : Jurnal Hukum, Politik dan Humaniora Vol. 2 No. 2 (2025): Juni: Politika Progresif : Jurnal Hukum, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/progres.v2i2.1701

Abstract

The problem of this research is how the implementation of the management control system in TOSERBA MMTC and what strategies are carried out to improve competitiveness in TOSERBA MMTC. The purpose of this study is to determine how the implementation of the management control system in TOSERBA MMTC and to determine what strategies are carried out to improve competitiveness in TOSERBA MMTC. This research method uses a qualitative approach. The data analysis techniques used are data reduction, data presentation and drawing conclusions. The results of the study TOSERBA MMTC has implemented a structured management control system at three levels: strategic, operational, and financial. Strategic involves quarterly planning based on historical data; operational combines computerized information systems and a collaborative work culture; while finance applies tiered authorization and bottom-up budgeting, which has successfully reduced budget deviations by 22%. To improve competitiveness, MMTC carries a hyperlocal strategy by selling 45% local products, digital transformation such as WhatsApp Business and dynamic discount systems, and marketing through local social media and digital loyalty programs, which have proven effective in increasing sales and customer retention.
Co-Authors Fasiduhu Baene Nia A Rajagukguk Octo I Simanullang Stephanie Natania Toman Sony Tambunan