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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Electronic Journal of Education, Social Economics and Technology INOVTEK Polbeng - Seri Informatika
B. Syarbaini, Ahmad Muhaisin
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The Influence of Perceived Convenience, Service Features and Trust on E-Toll Using Behavior Fauzan, Muhammad; Harahap, M. Ikhsan; B. Syarbaini, Ahmad Muhaisin
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.357

Abstract

This study aims to analyze the influence of perceived ease of use, service features, and trust on the behavior of using e-toll. E-toll is an innovation in digital payments designed to facilitate transactions on toll roads. Factors such as ease of use, completeness of features, and level of trust in the e-toll system are believed to influence the adoption of this technology by users. This research uses a quantitative approach with a survey method involving 100 randomly selected e-toll users on the North Sumatra toll route. Data were collected through a questionnaire measured using a Likert scale and analyzed using multiple linear regression to examine the relationships between variables. The results indicate that perceived ease of use, service features, and trust, both individually and simultaneously, have a significant influence on the behavior of using e-toll. This study concludes that enhancing the ease of use, completeness of features, and trust in the e-toll system can increase the usage of this service. Therefore, e-toll service providers need to continuously improve these three factors to encourage wider adoption.
Application of Technology Artificial Intelligence in Claim Settlement at PT. Asuransi Allianz Life Syariah Medan Branch Marpaung, Fachrunisa Winda; Aslami, Nuri; B. Syarbaini, Ahmad muhaisin
INOVTEK Polbeng - Seri Informatika Vol. 10 No. 1 (2025): March
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/7ygp5d67

Abstract

This research aims to analyse the effectiveness of implementing artificial intelligence (AI) technology in accelerating the settlement process of Sharia insurance claims at PT Asuransi Allianz Life Syariah Medan Branch. The main focus of this research is to measure the impact of AI technology on customer satisfaction and the company's performance in handling Sharia insurance claims. Using qualitative research methods, data were collected through in-depth interviews with company representatives and analysis of the company's internal documents. The research results indicate that AI technology has significantly contributed to improving operational efficiency, speed, and accuracy in claim resolution. The implementation of AI enables more effective process automation, faster decision-making, and more accurate identification of potential fraud. Furthermore, the use of AI also supports the enhancement of compliance with Sharia principles, ensuring that all processes and decisions are in line with Sharia law. This research provides valuable insights for insurance companies looking to implement AI technology in their operations, particularly within the scope of Sharia insurance.
TRAVEL BUSINS STRATEGY USING THE BUSINESS MODEL CANVAS APPROACH ( CASE STUDY : SOFYAN TRAVEL ) Farhan, M. Hafiz; Lubis, Fauzi Arif; B. Syarbaini, Ahmad Muhaisin
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 18, No 4: October - December 2025
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v18i4.32196

Abstract

Sofyan Travel, a 15-year-old travel transportation business, has faced significant challenges due to the COVID-19 pandemic and increased digital competition. This study uses a qualitative case study approach to analyze Sofyan Travel's business strategy using the Business Model Canvas (BMC). The results show that the BMC approach enables the company to identify strengths, weaknesses, opportunities, and threats through nine key elements, such as customer segmentation, value proposition, distribution channels, and cost structure. The strategy focuses on personalized service, operational efficiency, service digitalization, and strategic partnerships. The implementation of the BMC has proven effective in increasing business competitiveness and sustainability by adapting conventional models to modern market needs. These findings reinforce the relevance of the BMC as an innovative tool for designing and managing travel businesses in an adaptive and customer-value-oriented manner. Keywords: Business Model Canvas, business strategy, travel, competitiveness
Co-Authors Arifin Fauzi Lubis Farhan, M. Hafiz Harahap, M. Ikhsan Marpaung, Fachrunisa Winda Muhammad fauzan Nuri Aslami