Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Airlangga Journal of Innovation Management EcoProfit : Sustainable and Environtment Business
Nurhayani, A'i
Unknown Affiliation
Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementation of sustainable business model in mini martabak business innovation Nurhayati, Epi Liana; Agustin, Afni Alifia; Nurhayani, A'i; Oktavianti, Rika
EcoProfit: Sustainable and Environment Business Vol. 2 No. 2 (2025): (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecoprofit.v2i2.2025.1350

Abstract

Background: The sustainable business model of mini martabak has emerged as an innovation in the culinary industry that emphasizes sustainable principles to create unique added value and attract wider consumer interest. This study aims to discuss the application of the Sustainable Business Model to the mini martabak business, as well as its impact on local economic development and environmental preservation. Method: This study used descriptive qualitative research with a case study approach. This study focuses on an in-depth analysis of the implementation of sustainable business models applied by mini martabak business actors. Data collection techniques include in-depth interviews with business owners, direct observation of operational activities, and documentation studies on relevant business model theories. Findings: The results of this study indicate that the use of local raw materials, waste reduction, and the application of environmentally friendly practices in creating added value for consumers. In addition, strategies that prioritize awareness of sustainability have also succeeded in attracting the attention of consumers who care more about the environment. Conclusion: This research emphasizes the importance for business actors to continue to innovate and maintain product quality so that sustainable business models can succeed and grow in the long term. Novelty/Originality of this article: The study highlights the innovation of applying a sustainable business model to the mini martabak industry, emphasizing environmental awareness and local economic impact as key differentiators.
The Role of Marketing Capability in the Relationship between Entrepreneurial Orientation and Marketing Performance: A Study of Batik SMEs in Ciayumajikuning Rois, Tatang; Arraniri, Iqbal; Akbar, Ilham; Nurhayani, A'i; Pratiwi, Erni Yuliyanti
Airlangga Journal of Innovation Management Vol. 6 No. 3 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i3.77592

Abstract

Previous studies on the influence of entrepreneurial orientation on marketing performance have revealed inconsistencies. To address these discrepancies, a new research model was developed, placing marketing capability as a mediating variable. The study is also based on the challenges that SMEs face in improving their marketing performance. This quantitative study uses a survey method to examine batik SMEs in the Ciayumajakuning region of West Java, Indonesia. The sample size consists of 200 SME owner-managers, selected using disproportionate random sampling. Data analysis was conducted using structural equation modelling with the AMOS program. The results indicate that marketing capability mediates the influence of entrepreneurial orientation on marketing performance. These findings are significant in that they identify a research model that addresses the challenges faced by SMEs in improving their marketing performance by focusing on market orientation and the role of marketing capability as a mediator. The results of this study have practical implications for SMEs in the batik industry in the Ciayumajakuning region, helping them to overcome problems with marketing performance by adopting a market-oriented approach.
Co-Authors Agustin, Afni Alifia Ilham Akbar Iqbal Arraniri Nurhayati, Epi Liana Oktavianti, Rika Pratiwi, Erni Yuliyanti Rois, Tatang