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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Moh. Bachrul Rizki
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Produk, Promosi, dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Studi pada Dealer Motor Honda PT. Tirto Agung Porong Moh. Bachrul Rizki; Rizky Eka Febriansah; Alshaf Pebrianggara
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.5973

Abstract

The purpose of this study was to analyze the influence of product quality, brand image, and price perception on the consumer decision-making process for purchasing Honda motorcycles. The population of this study consists of all residents of Sidoarjo. The sample was determined using the Lameshow formula, resulting in a sample size of 96.04, which was rounded up to 100 respondents. This study employed a non-probability sampling technique, specifically accidental sampling. The variables studied include product quality, promotion, and brand image. The t-test results show that product quality has a positive and significant effect on motorcycle purchasing decisions, promotion has a positive and significant effect on motorcycle purchasing decisions, and brand image also has a positive and significant effect on motorcycle purchasing decisions at the Tirto Agung Porong Dealership.
Co-Authors Alshaf Pebrianggara Rizky Eka Febriansah