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All Journal Nusantara Journal of Multidisciplinary Science Sevaka: Hasil Kegiatan Layanan Masyarakat
Farah Dhiba
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Health Professions Languange, Linguistic, Communication & Media

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Kepemimpinan Muhammadiyah : Prophetic Leadership Sri Habeahan; Susilawati; Farah Dhiba; Nurzannah
Nusantara Journal of Multidisciplinary Science Vol. 2 No. 6 (2025): NJMS - Januari 2025
Publisher : PT. Inovasi Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/njms.v2i6.1077

Abstract

Kepemimpinan Muhammadiyah telah menjadi pilar penting dalam perjalanan organisasi ini sejak didirikan oleh KH Ahmad Dahlan. Berakar pada nilai-nilai Islam yang luhur seperti amar ma’ruf nahi munkar dan musyawarah, kepemimpinan Muhammadiyah telah mengalami evolusi seiring dinamika zaman. Makalah ini mengkaji secara mendalam sejarah kepemimpinan Muhammadiyah, mulai dari prinsip-prinsip awal hingga praktik kepemimpinan kontemporer. Analisis ini bertujuan untuk memahami bagaimana Muhammadiyah mampu mempertahankan relevansi dan kontribusinya dalam konteks Indonesia yang terus berubah
Edukasi Strategi Penjualan Produk Herbal di Desa Sei Limbat Kecamatan Selesai Kabupaten Deli Serdang Tahun 2023 Heppy Nova Jayanti; Farah Dhiba
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 1 No. 3 (2023): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v2i3.121

Abstract

A company engaged in selling various herbal products, various health products and herbal cosmetics. The purpose of this research is to determine efforts to increase sales through current and future marketing strategies to be more effective and achieve maximum profits. This research is field research with qualitative descriptive methods, data and information collected through interviews, observation and documentation. The factor causing the decline in sales and not achieving the desired target is an ineffective marketing strategy. So far the marketing strategy implemented has been quite good, namely by implementing advertising, sales promotions and personal selling. However, in practice these three elements do not work according to what the company expects due to a lack of evaluation of each element, so that the results achieved are not optimal. Therefore, you should add promotional activities that are relatively cheaper and more effective, namely through advertising with larger signage media and an annual calendar as well as carrying out a more in-depth evaluation of the marketing strategy being implemented, so that a goal can be achieved, namely increasing sales.
Co-Authors Heppy Nova Jayanti Nurzannah Sri Habeahan Susilawati