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Edukasi Strategi Penjualan Produk Herbal di Desa Sei Limbat Kecamatan Selesai Kabupaten Deli Serdang Tahun 2023 Heppy Nova Jayanti; Farah Dhiba
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 1 No. 3 (2023): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v2i3.121

Abstract

A company engaged in selling various herbal products, various health products and herbal cosmetics. The purpose of this research is to determine efforts to increase sales through current and future marketing strategies to be more effective and achieve maximum profits. This research is field research with qualitative descriptive methods, data and information collected through interviews, observation and documentation. The factor causing the decline in sales and not achieving the desired target is an ineffective marketing strategy. So far the marketing strategy implemented has been quite good, namely by implementing advertising, sales promotions and personal selling. However, in practice these three elements do not work according to what the company expects due to a lack of evaluation of each element, so that the results achieved are not optimal. Therefore, you should add promotional activities that are relatively cheaper and more effective, namely through advertising with larger signage media and an annual calendar as well as carrying out a more in-depth evaluation of the marketing strategy being implemented, so that a goal can be achieved, namely increasing sales.
Formulation and Evaluation of a Pandanus amaryllifolius Leaf Ethanol Extract Ointment for Burn Wound Healing in Male Rats Harahap, Mawandha; Heppy Nova Jayanti; Bunga Salsabila Gunawan
Jurnal FARMASIMED (JFM) Vol 8 No 2 (2026): Jurnal Farmasimed (JFM)
Publisher : Fakultas Farmasi Institut Kesehatan Medistra Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35451/a2nwpp71

Abstract

Background: Burn injuries are a form of tissue trauma that remain a global health problem, with significant morbidity and mortality, especially in developing countries. Objectives: This study aims to design and evaluate the effectiveness of an ointment containing ethanol extract of Pandanus amaryllifolius Roxb. leaves as a topical agent for the healing of second-degree burns. Specifically, this research is intended to assess the pharmaceutical characteristics of the resulting formulation, including homogeneity, stability, and physical properties, to ensure product quality and consistency. Methods: Pandan leaves were selected due to their bioactive compounds, including flavonoids, tannins, alkaloids, and saponins, which possess anti-inflammatory and antibacterial properties. The ointment formulation was developed using ethanol extract of pandan leaves and its efficacy was evaluated in treating second-degree burns in male white rats induced by a heated metal plate. The investigation began with the preparation of pandan leaf extract using the maceration method with 96% ethanol as the solvent. The ointment was formulated in three concentrations: 10%, 15%, and 20%, and subsequently evaluated for physical stability. The most stable formulation was then tested on male white rats with second-degree burns. The positive control used bioplacenton ointment, while the negative control used a base ointment. Data were analyzed using normality, homogeneity, and one-way ANOVA tests. Results: The study showed that the ethanol extract of pandan leaves contains active compounds including alkaloids, flavonoids, saponins, tannins, and polyphenols. The resulting ointment had a distinctive aroma, green color, semi-solid form, and homogeneous consistency. The efficacy test results indicated a significant effect of the pandan leaf extract ointment on burn wound healing (sig. 0.000 < 0.05). Conclusion: The 20% concentration demonstrated superior efficacy in accelerating the reduction of burn wound diameter compared to the 10% and 15% concentrations. The ethanol extract of pandan leaves can be developed into an effective ointment for the treatment of second-degree burns. This ointment formulation demonstrates therapeutic effects on second-degree burn wounds in the dermis of male white rats.