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All Journal Journal of Contemporary Governance and Public Policy INJECT Interdisciplinary Journal of Communication
Nyssa, Andi Visca Irfa
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Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Mapping Publication Trends of Influencer Marketing and Digital Political Campaigns: A Bibliometric Analysis Nyssa, Andi Visca Irfa; Suswanta; Sari, Inrinofita
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4647

Abstract

This paper aims to identify trends and map research on the role of influencer marketing in digital political campaigns, which has been a focus among academics and practitioners. The method used in this study is qualitative research with a literature review approach. The study found that influencer marketing has increased significantly between 2019 and 2023, successfully building credibility and reaching a wider audience on social media platforms. However, challenges include the spread of false information and the polarization of public opinion. The study concludes that influencer marketing can encourage voter participation and improve political literacy, but ethics and transparency are crucial to maintaining public trust. This research provides strategic insights for maximizing inclusive, data-driven digital political campaigns.
E-Government Development: Catalysing Agile Governance Transformation in Indonesia Mutiarin, Dyah; Khaerah, Nur; Nyssa, Andi Visca Irfa; Nasrulhaq, Nasrulhaq
Journal of Contemporary Governance and Public Policy Vol. 5 No. 1 (2024): (April 2024)
Publisher : Pusat Penelitian Ilmu Sosial dan Humaniora Kontemporer, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46507/jcgpp.v5i1.270

Abstract

E-government is considered a crucial instrument for service transformation as it is believed to assist in achieving the government’s objectives by functioning as a flexible digital service platform for development. Nevertheless, our understanding of its potential impact on governance remains limited, particularly regarding the advancements made in digital-based services for the public sector inside government and the resulting level of public satisfaction. This study examines the crucial significance of e-government in the restructuring of agile governance in Indonesia. Qualitative research methods are employed for this research. Data related to the E-Government Development Index (EGDI) are collected through the United Nations website. After successfully retrieving the data and presenting it in a suitable format, the authors analysed Indonesia’s overall EGDI score and examined individual EGDI indicator levels. The findings show that the Indonesian government has accelerated the implementation of e-government, catalysing the digitalisation of governance and improving efficiency, transparency and public engagement. The report asserts that e-government can revolutionise governance in Indonesia, rendering it more agile and responsive. Nevertheless, a requirement remains to enhance and augment the e-government infrastructure and implement policies that foster digital inclusivity to bolster Indonesia’s governance capabilities. By bolstering e-governance, the government will enhance its efficacy in addressing forthcoming crises and augment citizen participation in policy formulation.
Co-Authors Dyah Mutiarin, Dyah Nasrulhaq Nasrulhaq, Nasrulhaq Nur Khaerah, Nur Sari, Inrinofita Suswanta