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All Journal Madani: Multidisciplinary Scientific Journal
Gunawan, Nadia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Madani: Multidisciplinary Scientific Journal

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Strategi Pengembangan Budaya Organisasi untuk Meningkatkan Daya Saing Perusahaan Gunawan, Nadia; Hasibuan, Wildan Anshori; Sinaga, Eli Timo; Solin, Tania Kunata
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to analyze organizational culture development strategies in enhancing company competitiveness. The research employs a qualitative method with a case study approach on a manufacturing company in Indonesia. Data were collected through in-depth interviews, observations, and documentation to understand the implementation of organizational culture strategies. The results show that the application of company values, effective communication, and active employee engagement can strengthen an adaptive and innovative organizational culture. This positively impacts productivity, employee loyalty, and the company's competitive advantage in the market.
Co-Authors Hasibuan, Wildan Anshori Sinaga, Eli Timo Solin, Tania Kunata