Madani: Multidisciplinary Scientific Journal
Vol 3, No 1 (2025): February

Strategi Pengembangan Budaya Organisasi untuk Meningkatkan Daya Saing Perusahaan

Gunawan, Nadia (Unknown)
Hasibuan, Wildan Anshori (Unknown)
Sinaga, Eli Timo (Unknown)
Solin, Tania Kunata (Unknown)

Article Info

Publish Date
22 Jan 2025

Abstract

This study aims to analyze organizational culture development strategies in enhancing company competitiveness. The research employs a qualitative method with a case study approach on a manufacturing company in Indonesia. Data were collected through in-depth interviews, observations, and documentation to understand the implementation of organizational culture strategies. The results show that the application of company values, effective communication, and active employee engagement can strengthen an adaptive and innovative organizational culture. This positively impacts productivity, employee loyalty, and the company's competitive advantage in the market.

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Journal Info
Madani: Multidisciplinary Scientific Journal
Website

Abbrev

MAJIM

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Description

Madani: Jurnal Ilmiah Multidisiplin diterbitkan oleh Yayasan Daarul Huda Kruengmane. Madani: Jurnal Ilmiah Multidisiplin menerbitkan artikel bidang multidisiplin, mencakupi bidang Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, ...