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All Journal Siber Journal of Transportation and Logistics
Anom, Sulung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Marketing Information Systems: Database, Software, and Marketing Strategy Anom, Sulung; Ali, Hapzi
Siber Journal of Transportation and Logistics Vol. 1 No. 3 (2023): (SJTL) Siber Journal of Transportation and Logistics (October - December 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i3.154

Abstract

The aim of this research is to investigate the impact of electronic business information systems (ECRM) on the online market of business information systems. Limited to consulting, marketing and advertising buying and selling, we need a database to make your business easier, efficient, fast and easy and sell regardless of distance or time. That can happen. They can do it. For people, the importance of marketing information is that they can buy products online quickly and easily. After creating a product database, customers can easily register in the desired product database and pay for the product via bank transfer. Qualitative analysis was used in this research. The research results show that: 1) e-commerce has an effect on consumer information; 2. E-CRM affects customer information; and 3) collection of information that affects customer data.
Co-Authors Hapzi Ali Yayan Hendayana