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All Journal Journal of Research and Publication Innovation
Nur Kusnia Noviyanti
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Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA WARBOSSMIE BOJONGGEDE KAB. BOGOR Nur Kusnia Noviyanti; Ade Rachmawan
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to determine the influence of location and promotion on purchasing decisions in Warbossmie Bojonggede, Bogor Regency partially or simultaneously. The research method used is quantitative. The population in this study is 28,780. The number of samples used was 100 respondents. The data sources in the study are primary data through surveys, interviews, and questionnaires and secondary data in the form of literature studies and documentation. The data collection method is by way of questionnaire while the data analysis method is by means of multiple linear regression.  The results of this study are (1) Partially there is a positive and significant influence between location on purchase decisions in Warbossmie Bojonggede, Bogor Regency, this can be proven from the simple linear regression equation Y=15.740+0.513X1. (2) There is a partial positive and significant influence between promotion on purchase decisions in Warbossmie Bojonggede, Bogor Regency, which can be proven from the simple linear regression equation Y=13.609+0.628X2. (3) Simultaneously there is a positive and significant influence between location and promotion on purchase decisions in Warbossmie Bojonggede, Bogor Regency, which can be proven from the multiple linear regression equation Y=14.153+0.260X1+0.327X2.
Co-Authors Ade Rachmawan