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All Journal Journal of Rural Tourism (JoRT)
Raina, Danish Iqbal
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Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences

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Rural tourism and its sustainability in Kashmir: A study of district Shopian Raina, Danish Iqbal; Bhat, Sajad Ahmad; Dar, Ajaz; Bilal, Khushboo; Abdulla, Parvez
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010636

Abstract

Purpose - The purpose of the current study is to examine the sustainability of rural tourism in Kashmir, specifically focusing on District Shopian. It explores the local residents' perceptions and reactions to the impacts of tourism, particularly in relation to challenges that hinder the development of sustainable rural tourism.Methodology/Design/Approach - The research delves into qualitative analysis, gathering insights from local residents regarding the impacts of tourism. It assesses their concerns about the exploitation of local resources and examines the participation (or lack thereof) of local communities in government-led rural tourism initiatives. The study also evaluates the effectiveness of these initiatives and policies.Finding - The findings indicate that local residents are concerned about the negative impacts of tourism, particularly the exploitation of natural and cultural resources. They feel that the benefits of tourism are minimal, and the government’s rural tourism initiatives have not contributed significantly to the improvement of the village economy. There is a clear dissatisfaction with the limited participation of locals in tourism-related decision-making processes. Originality/Value - The study offers new insights into the dynamics of rural tourism in Kashmir, particularly focusing on the alignment of tourism policies with the needs of local communities and the goals of sustainable development. It calls for significant reforms in the approach to rural tourism, emphasizing the need for genuine community involvement to ensure long-term sustainability and equity.
A concentrate on difficulties and potentially open doors looked at by feminist business visionaries in the tourism industry in India Bilal, Khushboo; Bhat, Sajad Ahmad; Raina, Danish Iqbal; Dar, Ajaz
Journal of Rural Tourism Vol. 3 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010637

Abstract

Purpose - This article examines the challenges and opportunities faced by feminist women entrepreneurs in India's tourism industry, focusing on the originality of their business approaches. It aims to explore how these women navigate gender-related barriers while also identifying opportunities for innovation and empowerment within the industry.Methodology/Design/Approach - The article analyzes the experiences of feminist women entrepreneurs in the tourism sector, looking at the structural barriers they face—such as discrimination and unequal access to resources—and the opportunities they find for innovation. The study emphasizes sustainable business practices, community-based empowerment, and gender-inclusive tourism. Finding - The findings reveal that while women entrepreneurs in tourism face significant gender-related challenges, they also create innovative and empowering business models. These models not only overcome barriers like discrimination and stereotypes but also contribute to the development of a more inclusive and sustainable tourism industry. The entrepreneurs highlight opportunities for promoting sustainable practices and gender-inclusive tourism. Originality/Value - The study offers fresh insights into the role of feminist women entrepreneurs in driving social and economic change within India’s tourism sector. It underscores their contributions to shaping a more inclusive and sustainable industry by creating original business models that challenge traditional gender norms and promote empowerment.
The transformation of personalisation in hospitality through the implementation of artificial intelligence (AI) Bilal, Khushboo; Bhat, Sajad Ahmad; Raina, Danish Iqbal; Abdulla, Parvez; Hussain, Zakir; Azizah, Nur
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021245

Abstract

Purpose – This paper aims to explore the significant impact of Artificial Intelligence (AI) on personalizing guest experiences within the hospitality industry. It investigates how AI-driven solutions are revolutionizing the customization of services and improving operational efficiency.Methodology/Design/Approach - The study uses a qualitative approach, examining case studies, industry trends, and technological advancements in AI integration. It critically assesses the transformations in guest interactions, operational processes, and revenue management within the sector.Findings - The integration of AI has led to enhanced guest experiences, streamlined operations, and more effective revenue management strategies. However, challenges in adoption remain, including technological barriers and concerns around data privacy. Opportunities for further growth in AI application within the industry are also highlighted.Originality/Value - This paper provides new insights into the evolving landscape of personalized hospitality, offering valuable perspectives for both industry professionals and stakeholders. It contributes to the understanding of how AI is shaping the future of hospitality services, emphasizing both its potential and the hurdles it presents.
Co-Authors Abdulla, Parvez Bhat, Sajad Ahmad Bilal, Khushboo Dar, Ajaz Dar, Ajaz Ahmad Dwiatmojo, A. Rinto Hussain, Zakir Nur Azizah Shah, Suhail Majid