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The transformation of personalisation in hospitality through the implementation of artificial intelligence (AI) Bilal, Khushboo; Bhat, Sajad Ahmad; Raina, Danish Iqbal; Abdulla, Parvez; Hussain, Zakir; Azizah, Nur
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021245

Abstract

Purpose – This paper aims to explore the significant impact of Artificial Intelligence (AI) on personalizing guest experiences within the hospitality industry. It investigates how AI-driven solutions are revolutionizing the customization of services and improving operational efficiency.Methodology/Design/Approach - The study uses a qualitative approach, examining case studies, industry trends, and technological advancements in AI integration. It critically assesses the transformations in guest interactions, operational processes, and revenue management within the sector.Findings - The integration of AI has led to enhanced guest experiences, streamlined operations, and more effective revenue management strategies. However, challenges in adoption remain, including technological barriers and concerns around data privacy. Opportunities for further growth in AI application within the industry are also highlighted.Originality/Value - This paper provides new insights into the evolving landscape of personalized hospitality, offering valuable perspectives for both industry professionals and stakeholders. It contributes to the understanding of how AI is shaping the future of hospitality services, emphasizing both its potential and the hurdles it presents.
A Comparative Study of The Attitude of Hindu and Muslim Women, Their Educational Level and Social Change in Sitamarhi District Anand, Amit; Khan, Masood Alam; Hussain, Zakir
Eduvest - Journal of Universal Studies Vol. 3 No. 8 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i8.899

Abstract

Education is an important factor in any society, with the help of which both direction and condition of the society change. In ancient India, traditional education was imparted through religious institutions. In the Vedic period, the status of women was very good and high, women were able to work side-by-side with their husbands and could decide for their future life. She had the right over the property of her father and husband. Swayamvar system was the strong foundation of the social status of women. The study aims to find out the effect of revolution and progress in education due to social change in present times on Hindu and Muslim Women. In the study descriptive research design has been used. It is clear from the result obtained from the study of the data that the social status of Hindu and Muslim women there is a general level of attitude towards change. Women with higher education expressed less attitude and women with less education expressed more attitude. This research would be much useful in future for study related to Hindu and Muslim women in different walks of life.