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All Journal Jurnal Teknologi Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering
Sandjaja, Shafa Aisyah Pasha
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

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Developing Innovative Packaging Designs Concept for Siomay Gondrong Msmes through Kansei Engineering Sari, Novi Purnama; Nursya'bani, Jauhariah; Sandjaja, Shafa Aisyah Pasha; Satriaji, Tegar Bayu
Jurnal Teknologi Vol 17, No 1 (2025): Jurnal Teknologi
Publisher : Fakultas Teknik Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jurtek.17.1.13-22

Abstract

Currently, Micro, Small and Medium Enterprises (MSMEs) players are competing to attract consumers to buy their products, one of which is by using attractive packaging. Siomay Gondrong is one of the MSMEs players whose packaging is not attractive, does not have a strong identity, and uses packaging that is less safe in terms of function. Based on these problems, it is necessary to develop the product packaging of Siomay Gondrong. This research aims to determine the concept and design in developing Siomay Gondrong packaging that is in accordance with consumer preferences. Kansei Engineering is used as a method to translate consumers' emotions, feelings, and desires into product design, and Principal Component Analysis (PCA) is also used as a supporting method. The total number of samples and kansei words selected as consumer references were 44 samples and 35 kansei words. After filtering with the PCA method, two packaging concept models for siomay gondrong products were identified. The two models were “Not Aesthetic - Aesthetic” and “Not Informative - Innovative”. These two concepts are retained because the values obtained in the Kaiser, Standard Deviation, and Cumulative Proportion methods are more than one (1) and have a proportion of more than 80%. Further research is needed to determine the design elements that match consumer needs using the QTT1 (quantification theory type-1) method.
Aplikasi Fuzzy Logic dalam Evaluasi Kemasan Siomay Gondrong Sari, Novi Purnama; Nursya'bani, Jauhariah; Sandjaja, Shafa Aisyah Pasha; Satriaji, Tegar Bayu
Jurnal SENOPATI : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Vol 7, No 1 (2025): Jurnal SENOPATI Vol 7, No 1
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.senopati.2025.v7i1.7010

Abstract

Permasalahan utama dalam evaluasi kemasan Siomay Gondrong adalah memastikan desain kemasan yang efektif untuk menarik konsumen sekaligus menjaga kualitas produk. Faktor-faktor seperti estetika, fungsionalitas, dan daya tarik visual sering kali sulit diukur secara kuantitatif. Penelitian ini bertujuan untuk menerapkan logika fuzzy sebagai alat evaluasi yang mampu menangani ketidakpastian dan subjektivitas dalam penilaian. Metode yang digunakan melibatkan pengumpulan data melalui kuesioner dari konsumen dan ahli desain, yang kemudian diolah menggunakan sistem logika fuzzy berbasis aturan. Sistem ini mengintegrasikan variabel seperti estetika, daya tahan, dan keberlanjutan dalam menghasilkan skor evaluasi akhir. Hasil riset penelitian menunjukkan sistem fuzzy logic memberikan hasil jawaban netral. Kesimpulannya, sistem logika fuzzy belum sepenuhnya memberikan hasil yang efektif dan fleksibel untuk mengevaluasi desain kemasan.
Co-Authors Novi Purnama Sari Nursya'bani, Jauhariah Satriaji, Tegar Bayu