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All Journal International Journal of Environmental, Sustainability, and Social Science Journal of Social Sciences and Technology for Community Service
ERLINA, R.R.
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Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Effect Of Person Organization Fit On Employee Performance With Organizational Commitment Mediation Variables SUCIATI, Audina Sarah; ERLINA, R.R.; AHADIAT, Ayi
International Journal of Environmental, Sustainability, and Social Science Vol. 2 No. 3 (2021): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v2i3.345

Abstract

The role of employees in fulfilling the company's strategy is shown through performance. How well the performance shown by employees is adjusted to the standards set by the company and can be determined by the management of the performance itself. It is essential for companies to carry out a performance management process and then conduct an employee performance appraisal within a certain period of time. So that in the end, the performance of an organization depends on the performance of its employees. This study aimed to determine the effect of personal organization fit on employee performance and the indirect effect through organizational commitment. This study uses quantitative methods by distributing questionnaires in data collection. The sample of this study was taken from the results of questionnaires to employees of as many as 105 people. The analytical tool used is path analysis (path analysis). The results of this study support the four hypotheses proposed: first, person organization fit has a positive and significant effect on employee performance. Second, personal organization fit positively and significantly affects organizational commitment. Third, organizational commitment has a positive and significant effect on employee performance, and fourth organizational commitment mediates the effect of the personal organization fit on employee performance. So, paying attention to personal organization fit and organizational commitment to improving employee performance is necessary
Strategi Pemasaran Pempek Central 19 di Era Digital: Pengaruh Inovasi Digital terhadap Preferensi Konsumen Jaya Sironi, Alifya Zahra; Raghid D, M Marshall; Fihartini, Yuniarti; Andriyani, Lis; sari, Aida; Erlina, R.R.; Ramelan, Mudji Rachmat; Bursan, Rinaldi
Journal Social Science And Technology For Community Service Vol. 6 No. 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.99

Abstract

Pempek Central 19 adalah usaha kuliner di Lampung yang memiliki potensi besar di Pasar Indonesia. Dalam beberapa tahun terakhir, perkembangan teknologi informasi telah membawa perubahan signifikan dalam cara perusahaan memasarkan produk mereka. Pemanfaatan teknologi digital dalam pemasaran menjadi hal yang sangat penting bagi kelangsungan bisnis. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital Pempek Central 19 dan pengaruh inovasi digital terhadap preferensi konsumen. Melalui metode pengabdian kepada masyarakat, tim pengabdian memberikan edukasi dan implementasi teknologi pemasaran digital yang inovatif untuk membantu meningkatkan daya saing usaha ini. Hasil dari pengabdian menunjukkan bahwa penggunaan platform digital yang efektif, seperti media sosial dan pemasaran online, berhasil meningkatkan interaksi dengan pelanggan serta memperluas jangkauan pasar.
Co-Authors Aida Sari Andriyani, Lis Ayi Ahadiat, Ayi Jaya Sironi, Alifya Zahra Raghid D, M Marshall Ramelan, Mudji Rachmat Rinaldi Bursan SUCIATI, Audina Sarah Yuniarti Fihartini