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All Journal Jurnal Administrasi Bisnis Public Resource Innovation Management and Excellence (PRIME)
Adipa, Fauzan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Implementation of Information Technology and Applications to Support Business Transformation of MSMEs in Makassar City Rizal S, Muh; Mandasari, Mandasari; Adipa, Fauzan; R, Riska; Nurlaela, Nurlaela; Ramadhani, Andi Aulia
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.70195

Abstract

Business transformation of MSMEs is a top priority in improving competitiveness in the digital era. This study aims to analyze the implementation of information technology and applications in supporting the transformation of MSMEs in Makassar City. The research uses a descriptive method with a quantitative approach, through a survey of 60 MSMEs that use information technology such as computers, the internet, and digital applications. Data analysis includes validity, reliability, normality, and linear regression tests to see the relationship between technology utilization and MSME performance. The results show that most MSMEs in Makassar have used information technology for administration, marketing, communication with consumers, and promotion. E-commerce proved to be an important element in expanding markets and improving operational efficiency. Statistical testing revealed a significant influence between the use of information technology and the improvement of MSME performance, including production, sales, revenue, and HR management. These findings suggest that information technology helps MSMEs in Makassar City become more competitive in the digital era.Keywords: MSMEs; Information Technology; Makassar City 
Economic Globalization: Encouraging Indonesian MSMEs to Become the Backbone of the National Economy Hikmah Zainal, Nur; Wildani, Ainun; Khatima, Andi Khusnul; Syamsuddin, Yasmin; Adipa, Fauzan
Public Resource Innovation Management and Excellence June 2025, Volume 2 Number 2
Publisher : Public Resource Innovation Management and Excellence

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic globalization has opened markets and increased competition, but it also provides great opportunities for Indonesian MSMEs to thrive and become the backbone of the national economy. This study aims to analyze how MSMEs can take advantage of globalization to improve competitiveness, expand markets, and increase their contribution to the economy. The research method used is a case study with qualitative data analysis techniques through interviews and observations on MSMEs that have successfully penetrated the global market. The results show that successful MSMEs are those that are able to innovate, utilize technology, and build strong cooperation networks. In addition, support from the government and related institutions is also very important to create a conducive environment for the growth of MSMEs.
Co-Authors Hikmah Zainal, Nur Khatima, Andi Khusnul Mandasari, Mandasari NURLAELA NURLAELA R, Riska Ramadhani, Andi Aulia Rizal S, Muh. Syamsuddin, Yasmin Wildani, Ainun