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All Journal AGILITY: Jurnal Lentera Manajemen Sumberdaya Manusia Review: Journal of Multidisciplinary in Social Sciences
Lion, Ramlianus
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Employee Engagement Terhadap Kinerja Karyawan Dengan Kepuasan Kinerja di Moderasi Oleh Kompensasi Adinda, Najua Mayang; Adisty, Heni Putri; Reyna N, Cindy; Akbar, Gilang; Lion, Ramlianus
AGILITY: Jurnal Lentera Manajemen Sumber Daya Manusia Vol 2 No 03 (2024): Agustus 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmsdm.v2i03.550

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh employee engagement terhadap kinerja karyawan dengan kepuasan kinerja menjadi moderasi oleh kompensasi pada perusahaan MWT. Desain penelitian adalah deskriptif kuantitatif, pengumpulan data menggunakan cross- sectional dengan metode sampling non-probability sampling, dengan teknik convenience sampling, yaitu pengumpulan sampel secara random didapat dari anggota populasi yang mudah diakses oleh peneliti. Responden dalam penelitian ini adalah karyawan PT. MWT, menggunakan kuesioner skala likert dalam pengumpulan data. Data yang terkumpul diolah dengan Structural Equation Model (SEM) dengan software SmartPLS versi 3.0. Hasil penelitian menunjukkan employee engagement berpengaruh positif dan signifikan terhadap kinerja, kepuasan kerja yang di moderasi oleh kompensasi juga berpengaruh positif dan signifikan terhadap kinerja. Implementasi dari hasil penelitian ini adalah manajemen sebaiknya berupaya meningkatkan employee engagement dan kepuasan kerja dalam rangka meningkatkan kinerja karyawan.  
Feasibility of Well Cake and Cookies Business in North Cikarang: Marketing and Cost Perspectives Lion, Ramlianus; Musliha, Anisa; Nur, Harum; Koesumawati, Shindy; Sheila, Welly; Saputra, Ari
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 10 (2025): October 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i10.1062

Abstract

This study aims to analyze the business feasibility of Well Cake and Cookies, a home industry that produces various types of brownies. The research method used was qualitative with descriptive analysis, covering marketing and cost aspects. The results showed that marketing strategies implemented through social media, such as Instagram and WhatsApp, were effective in reaching the target market consisting of young people and cake lovers. Furthermore, product variety and the ability to meet consumer demand are competitive advantages. In terms of costs, initial capital and daily production costs are still within reasonable limits, supporting business continuity. Despite challenges in competition and visibility on digital platforms, Well Cake and Cookies has the potential to grow and achieve optimal profits. With good management and the right marketing strategy, this business is expected to compete effectively in the sweet food market.
Co-Authors Adinda, Najua Mayang Adisty, Heni Putri Akbar, Gilang Ari Saputra, Ari Koesumawati, Shindy Musliha, Anisa Nur, Harum Reyna N, Cindy Sheila, Welly