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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Innovative: Journal Of Social Science Research Jurnal Ilmiah Sultan Agung
Zamrudi, Muhammad Faisal Yul
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Peningkatan Kinerja SDM Melalui Pengelolaan dan Kualitas SDM Serta Motivasi SDM sebagai Variabel Intervening Anggreani, Prita; Zamrudi, Muhammad Faisal Yul
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17540

Abstract

This research aims to examine HR Performance Improvement through HR Management and Quality and HR Motivation as Intervening Variables. The research method used is quantitative research, because the data processed is numerical. Testing in this research was carried out using regression analysis and t test to test the hypothesized effect. The data analysis technique in this research uses Statistical Product and Service Solutions (SPSS 26). Apart from that, to test the influence of intervening variables using the Sobel test. The results of this research indicate that management has a significant influence on HR motivation. HR quality does not have a significant influence on HR motivation. Management does not have a significant influence on HR performance. HR quality has a significant influence on HR performance. HR motivation has a significant influence on HR performance. HR motivation is able to mediate the influence of management on HR performance. HR motivation is unable to mediate the influence of HR quality on HR performance.
PERAN IMMERSION SEBAGAI MEDIATOR VISIBILITY DAN METAVOICING TERHADAP NIAT BELI DI TIKTOK SHOP ., Wulandari; ., Nurhidayati; Zamrudi, Muhammad Faisal Yul
Jurnal Ilmiah Penelitian Mahasiswa Vol 4, No 2 (2025): JUNI 2025
Publisher : Jurnal Ilmiah Sultan Agung

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Abstract

Perkembangan e-commerce dan social commerce telah mengubah perilaku konsumen dalam berinteraksi dan berbelanja secara online, khususnya melalui TikTok Shop. Fitur live streaming yang interaktif menjadi daya tarik utama bagi Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh visibility dan metavoicing terhadap purchase intention dengan immersion sebagai variabel mediasi. Penelitian dilakukan pada pengguna TikTok Shop di kalangan Generasi Z di Kota Semarang yang pernah menonton live streaming, dengan jumlah sampel sebanyak 170 responden. Teknik pengambilan sampel menggunakan metode purposive sampling, dan data dikumpulkan melalui kuesioner. Analisis data dilakukan dengan menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa visibility berpengaruh positif dan signifikan terhadap purchase intention, sedangkan metavoicing tidak berpengaruh positif dan tidak signifikan terhadap purchase intention. Immersion terbukti berpengaruh positif dan signifikan terhadap purchase intention. Selain itu, visibility dan metavoicing memiliki pengaruh tidak langsung terhadap purchase intention melalui immersion sebagai variabel mediasi. Temuan ini menunjukkan bahwa semakin tinggi tingkat keterlibatan konsumen saat menonton live streaming TikTok Shop, semakin besar kemungkinan mereka untuk memiliki niat membeli produk yang ditawarkan.Kata Kunci: Tiktok Shop; Visibility; Metavoicing; Immersion; Purchase Intention
Peran Mediasi Motivasi Kerja terhadap Kepemimpinan Transformasional dan Knowledge Sharing dalam Meningkatkan Kinerja Karyawan Hidayat, Muhammad Alif; Zamrudi, Muhammad Faisal Yul
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10033

Abstract

This study was motivated by fluctuations in the achievement of production targets, as well as employee absenteeism and tardiness levels in the production division of PT Bahana Buana Box Demak, which indicate the need for more effective human resource management to improve employee performance. This study aimed to analyze the effect of transformational leadership and knowledge sharing on employee performance, with work motivation as a mediating variable. This study used a quantitative approach with an explanatory research method. Data were obtained through the distribution of questionnaires to 160 employees of the production division of PT Bahana Buana Box selected using purposive sampling. Data analysis was conducted using the Partial Least Squares (PLS) method with the SmartPLS application. The results showed that transformational leadership had a positive and significant effect on work motivation and employee performance. Knowledge sharing was also proven to have a positive and significant effect on work motivation and employee performance. In addition, work motivation was able to mediate the effect of transformational leadership and knowledge sharing on employee performance. Thus, this study affirms that improving employee performance can be achieved through the implementation of transformational leadership, the strengthening of a knowledge-sharing culture, and the optimization of work motivation within the company. The practical implications of this study indicate the importance of human resource management strategies oriented toward inspirational leadership, knowledge collaboration, and motivational reinforcement as a basis for improving employee performance in the production division.
Co-Authors ., Nurhidayati Anggreani, Prita Hidayat, Muhammad Alif Wulandari .