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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Sense : Journal of Film and Television Studies Jurnal Spektrum Komunikasi
Aji, Gagas
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Optimalisasi Social Media Engagement melalui Praktik MSDM di DPRD Kota Surabaya Aji, Gagas; Nafie, Gustina Angen
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 27 No 1 (2025): January - June 2025
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2025.27.1.14516

Abstract

Social media is a critical tool for public institutions to enhance transparency, accountability, and citizen engagement. This study analyzes the effectiveness of the social media team at DPRD Kota Surabaya, focusing on content strategy, team competencies, and compliance with Law No. 14/2008 on Public Information Disclosure (UU KIP). Using a mixed-methods approach, quantitative data from Virol analytics and qualitative insights from interviews and document analysis were examined. Findings reveal an overreliance on image posts (202 posts, 12 likes, 1 comment per post), despite videos (30 likes per post) and albums (23 likes per post) demonstrating significantly higher engagement. This misalignment between content strategy and audience preferences is compounded by skill gaps, workload imbalances, and reliance on interns for content creation. However, the recent recruitment initiative for specialized content controllers marks a strategic shift toward professionalization. The study recommends prioritizing high-performing content formats (videos and albums), implementing structured training programs, balanced task distribution, and data-driven decision-making. Aligning social media practices with analytics insights and institutional objectives is essential to transform @setwankotasby’s Instagram into a platform that fosters trust, transparency, and meaningful public engagement
The Evolution From Nielsen Ratings to Social Media Metrics in Indonesian Broadcasting Widodo, Suko; Aji, Gagas
Sense: Journal of Film and Television Studies Vol 8, No 1 (2025)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/sense.v8i1.15010

Abstract

This study investigates the digital transformation of Indonesian television broadcasters as they migrate from traditional analog broadcasting to digital platforms, with a focus on TikTok, Instagram, and YouTube. Using descriptive quantitative analysis and engagement rate data sourced from Phlanx, the research evaluates the performance of five major national TV stations—SCTV, RCTI, Trans TV, Metro TV, and tvOne—across their official and sub-branded social media accounts. Findings reveal that while some broadcasters, notably SCTV and RCTI, demonstrate strategic adaptation through content segmentation, thematic branding, and audience engagement, others rely on outdated broadcasting logic that limits interactivity and digital resonance. The presence of verification (blue tick) is shown to enhance perceived credibility but does not guarantee engagement without platform-specific content strategies. The study concludes that successful digital migration depends not merely on presence but on the ability to adopt platform-native storytelling, build interactive communities, and reorganize media workflows to align with audience expectations in a participatory, algorithm-driven ecosystem.
Menjelajahi Surga di Bawah 'Wonderful Indonesia' Aji, Gagas; Widodo, Suko; Aji, Gilang Gusti; Aji, Ganjar Ndaru
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

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Abstract

Indonesia, renowned for its diverse cultural heritage and breathtaking natural landscapes, has strategically positioned itself on the global tourism stage through the Wonderful Indonesia branding campaign. This study explores the effectiveness of this campaign in transforming Indonesia into a globally recognized tourism destination. By analyzing key performance indicators such as international tourist arrivals, domestic tourism growth, hotel occupancy rates, and the role of digital platforms, this research provides a comprehensive assessment of the campaign's impact. The findings highlight significant achievements, including increased global brand recognition, economic contributions, and improved digital engagement through social media platforms. However, challenges such as over-tourism, regional disparities, and infrastructure limitations persist, posing risks to long-term sustainability. This study emphasizes the importance of balancing growth with sustainable tourism practices and recommends strategies to optimize future branding efforts. Insights from this research aim to guide policymakers, tourism stakeholders, and marketing professionals in enhancing the effectiveness of destination branding campaigns in emerging economies.
Co-Authors Aji, Ganjar Ndaru Aji, Gilang Gusti Nafie, Gustina Angen Widodo, Suko